FedEx Cup still doesn’t have an identity – here’s how it can get one
10 Sep 2014

FedEx Cup still doesn’t have an identity – here’s how it can get one

The FedEx Cup has an identity crisis, in my opinion. Here we are, eight years into it, and I still haven’t figured out what it’s supposed to represent. Player of the year? No, that’s done by a vote. Leading money winner? No, the $10 million that goes to the winner is considered bonus money, not official prize money. A season-long reward, as it was originally advertised? No, someone can come out of nowhere and get hot and win. A reward for playing the best in the playoffs? No, because a player can win the first three playoff events, finish second at the Tour Championship, and not win the trophy. So, what is the FedEx Cup? My idea helps to give it a bit of an identity, and here it is. First, let’s simplify this thing so it’s easy to follow, instead of using a complicated points system. Re-set everyone at zero points, just like all other sports do. Next, 125 players at the first playoff event, the Barclay’s, are far too many. Let’s cut that down to 75. That represents about the average number of players who make the cut each week, and allows everyone to play all four rounds. Let the top 60 and ties at the Barclay’s move on to the Deutsche Bank; top 45 and ties from there move on to the BMW; and the top 30 and ties move on to the Tour Championship. The only exceptions are that the regular season points leader (this year it was Rory McIlroy) and all playoff winners automatically qualify for all playoff events, including the Tour Championship. My system prevents everyone else from skipping a playoff event and still getting to play the following week. Finally, the winner of the Tour Championship should be the FedEx Cup champion, and make the $10 million official prize money, so the winner of the FedEx Cup also has the honor of being the leading money winner. I believe my idea would vastly improve what the FedEx Cup is now. What do you think?
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Superstar
6 Sep 2014

Superstar

By: Gregg Steinberg, WGCA contributing writer That is the vision for Rory McIlroy.  In a recent interview, Rory did not tell the media that he wants to win more tournaments or majors, or even stay #1 in the golfing world. His vision is much greater. By winning the PGA Championship, Rory McIlroy has four majors under his belt at the ripe age of 25. But, he sees well beyond his years, as his vision is more than just to be a bright star on the PGA Tour. Rory proclaimed to the world that he wants to be the superstar of golf. Vision boosts your commitment to excellence. Rory’s vision will make him work harder every day. He will never rest on his laurels. He will dig it out of the dirt, when needed.  His vision will help make his talent shine upon the golfing world. Vision guides your destiny.  This truth has been known for thousands of years. The ancient philosopher Seneca proclaimed, “When a man does not know what harbor he is sailing for, no wind is the right wind.”  Zig Ziglar, a present-day motivational guru, has noted that the happiest people he knows are those who are working toward a vision, whereas the most bored and miserable people are drifting along with no worthwhile objectives in mind.  People who are vision-less will sail with any wind. Vision shines our motivational light. Psychologists have discovered that when mice were placed in a tub with no way out, they would stop swimming after 45 minutes and drown. However, if the mice had a light shining upon them, they would continue to swim for an unbelievable 36 hours. Our vision will keep us swimming upstream, regardless of the obstacles we will face on a daily basis. What is your vision for yourself in golf? Unfortunately, most golfers don’t have a clear vision and, most importantly, don’t allow their vision to propel their game to the next level. Here are a few steps to create a vision that you can share with your students: Step 1:  Get a vision. It is that simple. Pick a vision that is challenging but something you greatly desire. Perhaps their vision is to win the club championship, make their college team, or to be the superstar of their high school team. Step 2:  Have them select three strategies to attain their vision. If it is to win the club championship next year, then one of their strategies should be to practice  putting four times a week for 15 minutes. Step 3:  Have them visualize their vision as a reality. They need to visualize what it would feel like when they attain their vision. This will greatly promote their commitment to making the vision a reality. Henry David Thoreau once stated, “In the long run, people hit only what they aim at.” I would add, “We need to know where to aim.” Dr. Gregg Steinberg is the sports psychologist for the USGTF. He is a  regular guest every Wednesday on “Talk of the Tour” heard on Sirius/XM PGA TOUR Radio. He is a tenured professor of sports psychology and has been the mental game coach for many Tour players.  Dr. Steinberg is the author of the bestselling golf psychology book MentalRules for Teaching Golf. Please visit him at www.drgreggsteinberg.com.
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7 Aug 2014

Promoting Your Tournament

By Marc Gelbke

After you have successfully completed your part in leading up to promoting your tournament, you can now put on your more creative hat. As discussed previously, you have developed a plan to host a tournament, you’ve established the format and finalized contests (if any), you have identified specific facility requirements, and you have elaborated your tournament plan to the powers-at-be and identified and organized your staffing needs. It is now time to promote your event, and it is one of the more creative aspects of tournament preparations. A well-planned promotional strategy takes advantage of many free and inexpensive forms of publicity (of course, the size of your event will determine your advertising budget), but nevertheless, to be successful, all tournaments need to be promoted, so careful planning is essential.  The purpose of publicity is to gain attention, as well as to inform potential participants, so the visual impact of promotional materials is as important as their contents.  Professional-looking designs will draw people’s attention, followed by reading its contents. Once you have decided on how to promote your event, it’s time to design and to find some free and inexpensive ways to promote, such as:  Posting notices around your facility and bulleting boards; telling members and guests about your upcoming events; print flyers and leave copies around the golf shop and restaurant; post flyers around local sport/golf stores (with permission, of course); write an ad for your newsletter; notify  the media (newspaper, radio, TV) about the event and offer to give interviews to discuss the event, and use any social media platforms you can (Facebook, Twitter, e-mails). Keep in mind, when developing and designing written promotional material, that you want to create interest and clearly communicate all details a reader needs to know. Include information such as names of well-known players that are participating, prizes to be awarded, special events or formats you are using, and the name of any organization the tournament will benefit. In addition, clearly state the five “W’s” of communication:  who (is eligible to participate); what (description of the event, prizes, and how to sign up; where (location of the event, directions); when (date and time of the event); why (purpose of the event and who it will benefit). Make you material easy to read; use short sentences and use lists or bullet points. People are likely to read materials that contain large blocks of text. A professional-looking ad and promotional campaign will draw interest and participants, and create enough entries to ensure a successful tournament at your facility.
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Time to stop ignoring the game’s heritage
7 Aug 2014

Time to stop ignoring the game’s heritage

As I was watching the Open from Royal Liverpool, a graphic came on the screen showing all the Championship winners at that venue going back to 1897. They were some of the giants of the game: Hagen, Hilton, Jones, Taylor, Thompson, and De Vincenzo, just to name a few. Then the commentator for the American broadcast said the following: “And for golfers in the United States, the only familiar name in the group is Tiger Woods.” The two professional golfers in the booth said nothing. I, on the other hand, would have said something like, “Come on, give the American golfer a little more credit than that for historical knowledge.” Then again, very little effort goes into presenting the historical perspective on a golf broadcast these days. It is sad, really, that a game as old and steeped in tradition as golf has just about abandoned its past. I can be watching a baseball game, and if something out of the ordinary happens, immediately the crew will have details about the last time a play like that occurred, even if it was 100 years ago. I have often wondered why golf is not like that. A few years back, I wrote a column for Golf Teaching Pro magazine titled, “Don’t just teach golf, teach history, too.” Maybe golf history is not that important on the grand scale of life. But, regardless of the subject, history is relevant to our understanding of other people and ourselves. There are valuable lessons to be learned from the actions of our forbearers. Growing up, I devoured books about the past. When the subject was golf, I learned about honesty from Bobby Jones and competitiveness from Walter Hagen. In a word, history taught me values. Too bad golf pays so little attention to it today. On the same broadcast, they joked that Bubba Watson had no idea who the Beatles were. Is that something to be proud of? I grew up with the group, but I also know Louie Armstrong, Sinatra, Jolson, and Goodman. That’s because in my time, people thought the past should be remembered. I just wish more people in golf today felt the same way.  
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