SELLING YOUR TALENT!

SELLING YOUR TALENT!

As golf teaching professionals, it is important to have highly developed technical knowledge and teaching skills.  However, we must be able to sell that skill (lessons) to be financially successful.  Therefore, it is important to market yourself as a golf teaching professional.  The USGTF provides numerous resources that are available from the National Office.  Here are some often-overlooked points that will help you become a better and more successful instructor:
  • Your professional experience and talent are valuable assets.  Therefore, do not be afraid to sell your talents.  Often, golf instructors charge too little for their time, talent, and experience.
 
  • Try to sell a percentage of your lessons as a program such as group lessons.  If you charge $75 per hour for an individual lesson but charge $30 per group lesson with 5 people per hour, you have now effectively doubled your income.  The added benefit is group lessons often have more energy and dynamics.  Be creative!
 
  • NGF statistics show that 87% of golfers would play more golf and spend more money if they could play better.  Yet, only 13% of golfers are taking regular lessons!
 
  • Invest in your business and education.  It is important to keep up to date with technology, training aids, and equipment.  Equally as important is to continue your education by utilizing the vast resources that the USGTF and WGTF have to offer.
 
  • As an instructor, you should adapt and constantly evolve to the changing world.  Use new and innovative marketing ideas in your kids’ programs, ladies’ golf clinics, and social events that combine golf and business.  Try to keep up with effective forms of communications.  Opportunities exist when you make an effort.  Simple cost-effective ideas such as online social media, involvement in group activities, community clubs, parks and recreation, and volunteering for local schools can provide a great boost to your client base.
SLOWING DOWN THE GOLF BALL

SLOWING DOWN THE GOLF BALL

Jack Nicklaus, Arnold Palmer, and even Tiger Woods have all advocated creating a golf ball that flies shorter instead of making courses longer or completely redesigning classic layouts to keep them from becoming obsolete. Balls today go crazy distances. Pros oftentimes are hitting drives 350 yards or more. Manufacturers are putting out balls all the time that go farther and farther. Yet, ask them to create a ball that goes shorter and they act like putting a man on the moon is easier. Check out this quote from a USGA official: “Developing a new ball to substantially different specifications like that is almost like starting over for the ball manufacturers,” said Dick Rugge of the USGA. All the major companies have multiple ball lines, each with different characteristics intended for different players. “They honed those balls over decades of trial and error, a little of this, a little of that. There’s no pixie dust,” Rugge said. “Despite advances in fields like computerized fluid dynamics, which analyzes airflow, it’s not a fully sorted-out science. There is still art involved.” Anyone want to buy a used car from this guy? Does that even make sense? Let’s see…they can make a ball to go farther, but they can’t make a ball to go shorter? Bull!! What about restricted-flight balls for driving ranges, floaters, or the Cayman ball? How about just making balls like they used to, like the wound balata? I suspect that the real issue is money. Look how many types of balls there are, and all are being advertised as longer than the next. How much demand would there be for a ball that goes shorter than the other guy’s? Let’s just be honest with the folks. Yes, a ball can be slowed down, but for economic reasons we’re just not going to do it.
Get into the ‘feel zone’

Get into the ‘feel zone’

By: Gregg Steinberg, WGCA contributing writer Martin Laird won the Valero Texas Open with his putter. He needed only 22 putts in the final round to tie the course record with a blistering 63 at the TPC San Antonio. If you watched Laird during this week, you would notice a key component in his pre-putting routine. As he looked at the hole, he would simulate the movement of his stroke with his right hand. He is getting into what I call “the feel zone.” You need to accomplish only two factors to make a putt-hit the correct line coupled with the correct speed. Of course, those two factors are very difficult to get matched up, but when you do, you will see yourself sinking one putt after another. The problem with most amateurs is that they focus primarily on line. They first figure how the ball will break. Next, amateurs will take a couple of practice strokes with the desired technique. Then make their stroke so that the ball roles on the chosen line. Does this sound like your pre-putting routine? The problem with your putting could be that you get stuck in the analytical mode. To putt your best, you will need to let go of being “too line oriented” and get into the feel zone like Martin Laird did this past week. Here are 3 steps in your pre-putting routine to help you get into the feel zone: Step 1. Pick up the ball and pretend to roll it. Although Martin Laird simulated the roll with his right hand, even better is to place the golf ball in your right hand and pretend to roll it toward the target. The weight of the ball helps you to gain better feel. Step 2. Visualize the break. Visualize how the ball will break from the start position to when it enters the hole.  But don’t just visualize the arc of the line, also imagine the actual speed of the putt. The greater your visualization process, the better feel you will have. Step 3. Take practice strokes for feel only. Your only goal of the practice stroke is to feel the speed so it can take the intended line. Make a few practice strokes until you gain that desired feel.   Let’s be honest, getting your ball close to the hole is not that difficult, however, sinking putts is one of the toughest parts of the game. It gets a little easier when you get into the feel zone.  
You’re no longer alone

You’re no longer alone

By: Ben Bryant, WGCA contributing writer Seven years ago, while I was attending the University of Florida to earn my Master’s degree in Education, I attended the National Council for the Social Studies (NCSS) annual conference in Sarasota, Florida.  It seemed like a good idea to get involved in an organization dedicated to what I was about to jump head first into – teaching high school social studies.  Furthermore, the supervisor of my program, Dr. Paul George, had made it a requirement to attend, so all in all, it was a good idea.  The weekend-long event was not only a lot of fun, it was also wonderfully useful. I was able to meet hundreds of people who had spent their lives doing what I was about to start. I was able to network with individuals who were involved in all aspects of education, from current and retired principles, textbook sales representatives, current and former teachers, and also dozens of other young men and women who, just like me, were about to begin their teaching careers.   For me, the NCSS conference was a lifeline. It was a confirmation that I had made the right choice in my life, confirmation that you can only get from an auditorium full of people who already do what you want to do.  Ever since then, I have belonged to NCSS as a member.  During my especially tumultuous first year teaching, I relied on that organization heavily as an indelible source of information, not only from their publications and emails, but also from the camaraderie and confidence of belonging to a national organization.   After my first year teaching, an opening came up to coach my school’s golf team and I jumped at it.  Golf has always been a primary love of mine and I’ve been around the industry my whole life.  However, I soon realized that unlike high school teachers, golf coaches, who I define as those who help golfers compete at the game, did not have a national organization to help guide them.  There was no National Council of the Social Studies for golf coaches. The first few seasons I had to figure things out for myself.  When it came to organizing a team or conducting drills and practices, I had to glean what I could from a hodgepodge of books and YouTube videos.  In other words, I had to go it alone.   I muddled through.  After many matches and a couple of seasons, I figured things out.  Much of it was trial and error.  By far, the best resources I used were my fellow coaches from other teams.  They were the ones who clued me in on what to do and not do.  But, it was all piecemeal.  I was not able to learn from coaches outside of my school district, or talk to state championship coaches to pick their brains and see what worked.  I felt a sense of isolation and that there was a great hole in my knowledge of the profession that I might never be able to fill.   Not anymore. The World Golf Coaches Alliance (WGCA) now offers the support that I and so many other coaches in my position long for.  Belonging to a worldwide organization like the WGCA provides us with the opportunity to combine our efforts, to learn from each other, and to provide that confirmation for those about to follow in our footsteps:  Yes, you have made the right decision. Just like the NCSS did for me nearly a decade ago, the WGCA offers specific golf coaching information and has become a home for golf coaches from around the world. Most importantly, it provides the confidence that we no longer have to go it alone.