PEAKS & VALLEYS
4 Apr 2012

PEAKS & VALLEYS

A vital lesson for anyone who aspires to play golf at a high level is understanding the “Peaks and Valleys.”

It’s human nature to grasp the moments that give us pleasure and to hope that we could live in that feeling. Unfortunately, our journey in golf is likely to have as many down moments as moments of brilliance. The key is to learn to enjoy the bad as much as the good.

I teach my students that the “valley” they will experience is the real opportunity to learn what our weaknesses are. Honest self-analysis is the greatest talent we can have in golf (or life, for that matter.) A slump is an opportunity that will allow us to rise to a peak we have never known. Tour pros understand this necessary process for long term improvement.

Once, Seve Ballesteros was asked how he could hit the ball so wildly and still score well enough to win tournament and he answered, “I suffer better than other golfers.” Therein is the essence of how attitude builds the heart of a champion.

Hogan spoke of “digging it out of the dirt,” and his message was the joy of working to find the truth, in the face of a huge “valley,” and the strength gained that will bring us to the highest “peak.”

Some of the greatest buckets of balls I have ever hit came in the second half of a bad bucket.
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When The Price Is Right, People Will Respond
2 Apr 2012

When The Price Is Right, People Will Respond

There is a lot of talk about the state of the game these days and what needs to be done to create growth. Not many talk about reducing their prices, however, to attract more people.

I have been on a few forums lately, and you would think that lowering the price of a lesson or a round of golf is akin to selling your soul to the devil. Let’s be realistic for a moment, however. People are always looking for a deal, and in a tough economy even more so. I know I do. I play with a regular group of guys once a week, and we generally go to the course with the best rate.

Amenities only go so far. My friends are not going to pay $75 or more for a round of golf on a regular basis just because the course is newer, has GPS, a fancy clubhouse, and might be in better condition. If the course is in decent shape and priced right, my buddies are going there. They just want to play golf, and I believe most people are that way.

Here are a few example of what I mean. One of our local courses made a mistake and advertised a weekend rate of $25 instead of $35. We, of course, jumped on it. So did most of the other golfers in the area. The tee sheet was full all day, both days. I was approached by Groupon about doing a deal with them. I said what the heck. The discount was significant, but they sold 315 packages in a three-day period.

No matter what, people are always looking for the best deal they can find. If that means I have to take less for a lesson right now, so be it. I love what I do and want to keep doing it. Everything cycles, and adapting to the ups and downs is not compromising your principles – it is making sound business decisions.
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