If you research golf management companies, the first thing that sticks out is their attention to their bottom lines.
As golf is a multi-billion dollar business, golf management companies make it a point to hire businesspeople who are familiar with the business of golf. Golf management companies range from the high-end, such as Troon Golf, KemperSports and Marriott Golf, to the moderate end such as American Golf Corp. and Billy Casper Golf.
Whatever level, these golf management companies have the same common interests in mind: To increase awareness of its portfolios and bringing in increased revenue.
Since participation in golf has been flat for a few years, mainly due to the struggling economy, golf management companies are turning to creative ways to attract new customers. Business professionals who love golf and who have received professional training are a favorite of golf management companies.
The field of golf management has grown throughout the years to include more than just golf professionals. Golf management has evolved into an industry all its own, making it necessary to be well-prepared in several areas of expertise.
Those in golf management are expected to know marketing, budgeting, sales, accounting, human resources, and, of course, golf and management. Golf is a multi-billion dollar industry, with over 16,000 facilities all across the USA.
Many golf courses no longer look solely to a golf professional to run their operations. No, they are looking to hire true business professionals who are knowledgeable in the areas outlined above.
Golf management is a unique career on its own, and the United States Golf Management Association recognizes this and is helping to prepare these individuals for the challenges that they face.