By Brian Woolley
USGTF Contributing Writer, London, England
Photo by Rob Inh00d
A slightly built man, Jones is remembered for the understated elegance of his swing and a hand action able to generate considerable club head speed. He played creditably in four English Open championships without ever threatening to win, and won a loyal following at Chislehurst for the quality of his teaching and the skill of his club-making.
Following the outbreak of the First World War, Jones, alongside thousands of his generation, decided to enlist and at the end of 1915 he found himself in the trenches of Northern France. In March 1916 he was badly injured at the Battle of Vimy Bridge. He returned to England with sixteen pieces of shrapnel in his head and body and without his right leg which had been amputated below the knee.
But Jones was not about to give up on golf. Four months after his army discharge and still awaiting delivery of his new false leg, he visited his old friend and fellow professional Arthur Havers, who was to win the British Open in 1924. With Jones still learning to use crutches and essentially hopping on one leg, they decided to play golf with Havers’ offering Jones a stroke a hole. This proved not to be necessary. Jones completed the first nine in 38 and tiring slightly came home in 45. Subsequently, with an artificial limb fitted Jones was regularly able to play par golf and even won a local professional competition in 1920.
However with his tournament career at an end Jones decided his future was in golf teaching. He read widely on the subject and subsequently complained that most teaching manuals were too complicated and filled the players head, particularly beginners, with too many thoughts. He developed a simple mantra, ’Swing the Club Head’ which he would chant repeatedly during lessons. These ideas were encapsulated in a 1920 written by Daryn Hammond entitled ‘The Golf Swing: The Ernest Jones Method’. This book received considerable publicity in the United States and in 1924 he was appointed professional at the women’s National Golf Club in Long Island, never to return to his homeland.
For over thirty years Jones taught from a dusty studio on the 7th floor of the Spalding Building on 5th Avenue Manhattan. Dressed in a double breasted blue serge suit Jones would give 3,000 half hour golf lessons a year. ‘There’s nothing wrong with any golf swing’ he would say, ‘the problem is you don’t swing.’ Pupils would then be handed a handkerchief tied to a pen knife to experience a swing rather than a hack. Swing rhythm might be enhanced by playing Strauss waltzes on a crackly gramophone. At 4.30 pm each day the last lesson would finish, Jones would take a whiskey, water and lemon juice (served in equal quantities) at his favourite bar and then commute back to his Long Island home.
The simplicity of Jones’ methods produced much debate and controversy within the USGA but this did not prevent his induction into their Teachers Hall of Fame after his death in 1965. His two books ‘Swinging into Golf’ and ‘Swing the Clubhead’ have never been out of print, and continue to influence generations of golfers of all abilities. His progression from the battlefields of France to golfing immortality via the skyscrapers of Manhattan is one of the most remarkable of sporting journeys.
Photo by Al_HikesAZPsychology
By Dr. Gregg Steinberg
USGTF Sport Psychology Consultant – Nashville, Tennessee
Many students have unreal expectations about what you can do for them, as well as how good they should play and score after their lessons. When students have unreal expectations and you do not meet these expectations, your students will be dissatisfied, and perhaps not return. However, when students know what to expect from you and the game of golf, retention increases and so does satisfaction with the product. Thus, you want to communicate realistic expectations with your students. The following are some unrealistic expectations and how you may fix them:
1.
Students who believe the game should be easy. Instructors throughout the world have heard, “It looks much easier on TV.” Many beginning students come with this expectation. They believe they should master the game quickly. However, they do not appreciate all the years and years of hard work that the pros on TV have put into the game. Explain how long and hard you had to work at the game to reach your level. As with life, the game of golf is challenging.
2.
Students who believe they should get better without practicing. As Ben Hogan once said, “The secret is in the dirt.” Students who believe they will get better without putting in their dues on the practice range will be very disappointed. To remedy this problem, develop a contract with your students in that they have to practice or play at least five times before they take another lesson. In this case, both parties will be happy with the improvement.
3.
Students who believe they should continually get better. Unfortunately, our improvement comes with plateaus. We will get better, then plateau, then get better and plateau again. To help your students get off a plateau, suggest that they change some variable in their game. For instance, if they play tougher courses, this could shock them out of a plateau.
4.
Students who believe they should see the same level of improvement as their handicap diminishes. The law of golf improvement states that as the handicap goes down, the level of change slows down exponentially. That is, going from a 30 handicap to a 20 handicap is moderately easy, and takes a moderate amount of time. Moving from a 10 to a 5 is difficult and takes years of practice. Going from a 5 to a zero is almost impossible and can take a lifetime. Make sure they understand this law of golf improvement.
5.
Students who believe they should fix their bad habits in 21 days. When Nick Faldo went to David Ledbetter to fix his slide move in the late 1980’s, it took nearly two years to fix that bad habit. But once fixed, Faldo became an all-time great. Make sure your students realize that fixing a habit does not take 21 days (as some have reported). The length of the process depends on certain variables such as coordination and amount of practice. Quicker results come with more practice.
6.
Students who believe the problem is always physical. Given that I am a sport psychologist, this point has my bias. In many occasions, problems with improvement and performance are due to anxiety, and the lack of ability to deal with pressure. Discuss with your students their emotions during a round, and if warranted, you should recommend that they visit a sport psychologist to remedy the problem. You and the student will be happy with the results.
Photo by c.a.mullerBy Jim Moffitt
CGTF Member, Ottawa, Ontario, Canada
Of the five aspects to the ball flight laws, angle of attack often receives short shrift from most teaching professionals. The other four aspects – clubhead path, clubface angle, clubhead speed, squareness of strike – receive much attention from both players and teachers alike. However, all five are important in determining the quality of the shot, and that includes the angle of attack the clubhead takes into the ball.
The longer the club, the shallower the angle of descent will be. Of course, this means the shorter the club, the steeper the angle of descent will be. With a driver and the ball teed up, the ideal angle of approach is actually a slight ascent of the clubhead into the ball.
To achieve these desired results, proper ball position and stance width are key. The golfer should never feel he has to manipulate his swing; instead, ball position and stance done correctly should do the trick. For most players, driver ball position opposite the forward heel will result in a slight ascending of the clubhead through impact. For balls hit off the ground, ball position forward of center, slightly behind the forward heel, is ideal for most players.
For players who have a more difficult time turning their weight into their forward foot on the downswing, the ball position should be placed a little farther back in the stance. The ball position should never be placed in the back half of the stance for normal shots, unless the player has a physical problem that prevents him from playing the ball more forward.
There are two schools of thought concerning ball position for balls played off the ground. One school says to play the ball in a constant position in relation to the forward heel while widening the back foot away from the front foot for longer clubs, and narrowing the back foot towards the front foot for shorter clubs. The second school says to not only widen and narrow the stance according to club length, but to play the ball farther back from the front heel for shorter clubs.
According to studies done by ModelGolf, tour players actually do move the ball in relation to the front foot from the 2-iron to the 9-iron, but the movement is so small that, for all practical purposes, the ball position in relation to the front foot remains almost constant. Therefore, we at the USGTF prefer to advocate the first school of thought.
Not only is this simpler for the average student to understand, but the widening and narrowing of the stance also takes care of the angle of attack for the different clubs! As the club gets longer, the circumference of the swing gets bigger and the angle of attack becomes shallower automatically. To ensure the ball is struck solidly, the body’s center must be placed farther behind the ball. Simply widening the back foot away from the front foot accomplishes this already, so why make it more complicated by moving the ball more forward, too?
Of course, as the club gets shorter the circumference of the swing gets smaller, so the angle of approach steepens naturally. If we kept the same wide stance with a 9-iron that we had with a 2-iron, the club would bottom out before hitting the ball. Thus, a narrower stance is required for the 9-iron. There is no reason to move the ball farther back in relation to the front foot, as the narrowing of the stance already assures us a chance of making square contact.
If the angle of attack is too shallow for the given club, it is quite easy to hit the ball fat or to top it, since the tendency will be to bottom out early. If the ball is hit squarely, it will fly lower with less spin than it should.
If the angle of attack is too steep, again it will be easier to hit the ball fat or to top it, since the margin for error for clean contact is greatly reduced. If the ball is hit squarely, it will fly higher with more spin than it should. This is quite common with average golfers hitting their drivers.
Examine your students‚ ball flight for these tendencies. If you see low shots with little spin or high shots with lots of spin, the problem is most likely this “forgotten” aspect of ball flight.
By Dr. Gerald Walford, Professor
USGTF Level III Member, Pippa Passes, KYPhoto by The Newb
PART I
INTRODUCTION
Over the years golf instruction has changed. This is really no surprise to anyone who has kept up to date through the years. The following article will give some insight into the many changes, subtle and obvious, over the years. Some may surprise you.
The changes in instruction have occurred in the physical, mental, video and apparatus areas. Instruction is designed to develop learning. No learning – no teaching. If learning is not taking place then the method or style of instruction must be changed. It is amazing how many teachers teach their same method student after student, year after year. Naturally, this may not work with all students so some students drop out. The teacher rationalizes that it was the student’s fault – they are not teachable. As Casey Stengel once said, “I coached good, they learned bad.”
PHYSICAL CHANGES IN INSTRUCTION
The golf swing has changed dramatically from basically a roundhouse swing with lots of body movement to a more vertical swing with less body movement and more arm action for greater consistency.
YESTERDAY’S SWING
The Body
The old swing of yesterday was taught with a very strong body rotation. In fact, Mindy Blake claims that the left arm rotated around the body to a 76-degree angle from the line of flight. This angle is created by moving the shoulder over 90 degrees of rotation. The hips rotated 70 degrees. Of course, these measurements are not exactly accurate to all the golfers of this era but it does give us a general idea. It is also noticeable that the hips and shoulders both rotate almost the same number of degrees as the whole body rotates away from the ball. The clubface is open at the top of the swing and the left wrist is concave. The legs also move with the hips on the backswing as the left knee kicks inward considerably towards the right knee, independently of the arms. Almost all golfers at this stage lifted the left heel off the ground and in some cases the heel lift was quite high. This is not surprising as the excessive body rotation almost pulled the left heel up. With the golfer’s club at the top of the swing, the body is well coiled but the upper body muscles are not stretched and are loose because the hips are rotated as much as the shoulders. For the downswing and the uncoiling of the body, the muscles must pull the body around to the ball. For muscles to react in this fashion they must be in a state of tonus (slightly stretched) for quick reaction. Unfortunately this coil did not stretch the muscles because the hips and shoulder are turned together almost the same distance in the coil. To start the downswing, the golfer slammed the left heel down to tighten the muscles to pull the body around to the ball for the swing. This is what is meant when it was said that the downswing starts at the feet and then works its way up to the hands.
Grip
The strong grip was taught with three or four knuckles showing on the left hand. The strong grip made it easier to close the open clubface from the top of the swing to impact. The 10-finger grip was popular and was taught until Harry Vardon changed the teachings to the overlap or Vardon grip still endorsed to this day by many as the only way.
The Stance
With the strong grip and lots of body rotation the golfer stood to the ball with a closed stance for the driver and long clubs and progressed to a more open stance for the shorter clubs. The stance also altered the ball position. With the driver the ball was played well forward and then moved back towards the right foot as the shorter clubs were used. The stance was very inconsistent and varied with each shot. This stance gave a pronounced inside takeaway to the backswing because of the excessive body rotation.
Weight Transfer
This swing had a strong weight transfer. Weight went to the right leg on the backswing as the body shifted back. On the downswing the body moved forward and the weight shifted onto the left leg. The body rotation was around the right leg for the backswing and for the downswing the body weight moved forward onto the left leg. Lots of timing factors. Lots of teaching and practice. At impact, the right heel is well off the ground and the hips are well forward into the body rotation. With this excessive rotation the body sway to the target is extreme.
EARLY MODERN SWING
The Body
Golf swing teaching has now moved to lessen body rotation. This is to help develop a more consistent swing with easier timing factors. The basic move was to develop more stretch to the upper body muscles for a stronger reflex action. The more modern swing has less body rotation as the hips now rotate only 45 degrees. The angle of the left arm to the direction of travel is also about 45 degrees. Although the left arm angle to the direction of flight is 45 degrees the shoulders have rotated about 90 degrees to give this angle. As you will notice the left arm is now moving more in line with the flight line of the ball. This means the swing has become more vertical. This swing has put the clubface more square at the top with the left wrist now flatter and even flat with some golfers. This more compact swing brings about easier coordination between the arms and legs. The hips are now providing resistance to the upper body rotation. This resistance means that the muscles are stretched and are being set up for the downswing. This early modern swing has the left foot flat on the ground during the backswing giving limited hip movement. The upper body muscles are now stretched to provide the required tonus to the muscles for a powerful downswing. This swing has fewer moving parts and as a result it is more compact and more consistent.
Grip
The grip is now moving to a weaker grip with one or two knuckles of the left hand showing. This is possible because the clubface is now placed in a more closed position at the top of the swing. This means less hand rotation is needed to achieve clubface squareness at impact. The overlap grip is still demanded but some concessions are made for the interlocking grip if it was felt the golfer’s hand were small.
The Stance
The stance is now taught to be squarer to the target for all shots. There may be some openness to the short irons but the idea is to develop a more consistent stance. The ball position is also more consistent as most golfers are playing the ball just off the left heel for all shots. This stance affects the takeaway, as the takeaway is now straight back with little or no hip rotation as the shoulders are rotating. The buzzword for this was the one-piece takeaway.
Weight Transfer
The weight transfer still exists but it is less pronounced. The weight may shift but the body usually does not slide backwards or forwards as much as the old swing. At impact, the body is closer to square to the ball. The shoulders are square but the hips are a little ahead of the shoulders. In most swings the body is more perpendicular with minimal body sway to the target.
THE LATE MODERN SWING
The Body
Late modern swing teachings continue the trend to less body rotation. The swing is being taught to be more in line with the line of flight. The line of the left arm to the direction of the ball flight is about 15-degree or less. The hips are almost nil in rotation as the range of hip rotation is down to 10-degree range. This shows how the upper body moves the swing while the legs are strong supporters or stabilizers to the swing. If we believe in the old adage of “the less moving parts, the less to go wrong” then this late modern swing is the answer.
Grip
The grip is now moving to a more weaker left hand position with one or no knuckles showing. This weaker grip does not mean weaker power to the swing. It is just that the clubface is even more closed at the top. Less hand rotation is used to achieve square contact with the ball. With the swing in a more upright or vertical plane the hands do not have to rotate as much to achieve squareness at contact. The body and hands rotate less. Some of the late modern teachings even have the hands swinging with no rotation at all. This makes timing and accuracy much easier. In this era, grip teachings have become more flexible. The 10-finger grip, often called the baseball grip, is now used and taught by many. Natural Golf teachings recommend this 10-finger grip, which they call the palm grip. This grip has also achieved great success. In fact, research studies, experiments and dissertations have been unable to prove one grip as better than the others.
The Stance
The stance is very similar to the early modern swing.
Weight Transfer
Weight transfer is even lessened more as some are now teaching to keep the weight evenly balanced until after impact when the follow-through pulls the body weight onto the left leg. Jerry Heard, a famous PGA golf pro before being struck with lightning, teaches this in his golf schools. Most golfers are now being taught to brace the right leg at an angel to achieve minimal weight shift backwards. This helps to prevent a body sway backwards. Ben Hogan claimed this right leg brace and his cupped left wrist at the top of his backswing was the basis of his “secret”. At address he angled his right knee inward towards the target and maintained this right leg position till impact. On the downswing, his first movement was to push the right knee inward to the left so as to ‘run the right knee at the ball’. This ‘secret’ now out in a book by Jody Vasquez is to be published in April 2004. Now that this is out, the secret will be quickly taught by many teachers simply because Ben Hogan did it.
At impact many modern teachers are now teaching to have both feet flat on the ground and the body square to the ball. This trend is noticeable with many of today’s top touring professionals.
PART 1: Tiger’s Modern Swing Setup
By John Andrisani
USGTF Level III Member, Vero Beach, Florida
tiger woodsPhoto by Keith Allison
I consider myself a golf historian, though admittedly my interest leans mostly toward the realm of golf instruction. In fact, in my library I’ve got over one hundred how-to books, my at home office walls are covered with swing sequence photographs of golf greats, and my desk drawers contain golf videotapes and electronic media of all types, plus binders containing instruction articles cut out of major golf magazines. On top of that, I’ve attended approximately 25 golf schools around the world, and when not attending a golf tournament, constantly watch golf on television. I live golf instruction!
In searching all these years for the answers to the perfect swing, I’ve tested out all kinds of swing methods, including the most popular and the most obscure, and observed closely the swings of top tour pros from past and present eras.
In tracking the actions of Tour professionals, the players I pay the closest attention to simply because they have proven themselves to be the best golf club swingers and golf scorers in the world, I’ve noticed that over the last ten years gradual changes have been occurring in the techniques of more and more top players. These changes have all been quite subtle in nature and, again, so gradual that the leading golf magazines have not reported on them. Furthermore, until the 2007 PGA championship, no one player had employed all of the elements of what was being built before your eyes without you knowing it: The Modern Golf Swing.
In all fairness, the chief reason this modern golf creation was virtually impossible to see was because players were modernizing their setup, backswing, and downswing piecemeal, and by feel or instinct alone. Moreover, one player would change only one address key, another player only one backswing key, another one downswing key, and so on. Therefore, these changes went unnoticeable. No one golfer had it all together, a handle on the complete Modern Swing package, but that was all to change.
My trained eye and my constant tracking of what goes on in the world of golf instruction is what allowed me to discover the one player who was smart enough to figure out the entire puzzle and piece each piece together into one super-efficient package. Furthermore, this player operated according to a plan, making conscious decisions to risk everything he had accomplished to try and bring his technique to the highest possible level. This shows the genius and the courage of that one player. Who is this one player who has assembled the Modern Swing that will now be our model for the future and allow him to play golf even better than before and likely overtake Jack Nicklaus’s major championship record of 18 major championships? Why, of course, it’s Tiger Woods, the world’s greatest golfer, who just so happens to be the most determined golfer, who just so happens to be the golfer who most thinks outside the box when meditating on golf technique.
What’s even more ironic is Tiger Woods is setting the trend, but he’s such a phenomenon and gone through so many teachers and methods that the press and golf swing aficionados have failed to notice the changes Tiger has made to his setup and swing. That’s why you have not heard any golf commentator mention Tiger’s accomplishment or, up until now, ever read about Tiger discovering and employing The Modern Swing.
I spoke about this at length in one of my books, Tiger’s New Swing. However, since its publication in 2005, Tiger has modernized his swing. And as one golf insider told me, Tiger did the work himself (mostly after failing to win the first three major championships of 2007), and that makes sense, considering he knows more about golf technique than anyone in the world.
THE MODERN SWING SETUP
* Teach Your Students to Follow These Instructions
When setting up to drive, position the ball an inch behind your left heel, tee the ball lower than normal, so that the leading edge of the driver’s face is even or just a tad below the top of the ball. Just recently, Tiger
changed the position of the ball, moving it back slightly. Tiger also started teeing the ball lower to discourage an exaggerated upswing hit and, instead, encourage what renowned teacher Jim McLean calls a more streamlined “flat spot” in the hitting area, and as a result, a more level strike. By level strike, I mean that the club moves low along the target line through impact and stays on the ball for a split second longer. The result:
more solid, clubface-to-ball contact, less backspin imparted on the ball, and a lower, more piercing ball flight.
I’ve also noticed that rather than set his hands a couple of inches behind the ball, a la Ben Hogan, in order to promote a low and long takeaway, Tiger sets them slightly ahead. This new “modernized” position promotes a more upright swing plane, very different than the flat swing Tiger learned under Butch Harmon. So, I suppose Tiger now believes what his idol Jack Nicklaus always believed, and what we should all accept as fact:
“An upright plane gives the golfer his best chance of swinging the club along the target line at impact.”
Two other setup changes to Tiger’s swing that are both tied to one another involve the left hip and the distribution of weight. Whereas Tiger used to set slightly more weight on his right foot and tilt his left hip up, to promote an upswing hit, he now sets up with his weight evenly balanced and his hips dead level.
These modernized changes of Tiger, plus setting his head more in line with the ball than well behind it, point to the modern-day golfer looking for added distance via a lower flying tee shot that will roll out farther upon landing, rather than a tee ball hit with plenty of carry.
Last, but certainly not least, Tiger’s grip is neutral to strong, instead of on the weak side, and his stance square rather than open, proving that he is trying to gram a straight ball or slight draw into his shotmaking repertoire rather than his old bread-and-butter high flying fade that, unfortunately, sometimes turned into a slice. Sometimes, too, when fearing hitting a shot right of target, Tiger would try to flip the club back to square at impact, end up closing the clubface, and hitting a duck-hook.
Have your students work on the aforementioned address keys until they become second nature. At that
point, they will be ready to learn and groove Tiger’s backswing and downswing keys.
Photo by Keith Allison
By John Andrisani
USGTF Level III Member, Vero Beach, Florida
Previously, I brought to your attention something that had previously gone unnoticed by golf experts, yet it is something so groundbreaking for the world of golf instruction and how the game is likely to be taught in the future. It was the discovery that Tiger Woods changed his swing once again, likely this time forever, since the new Modern Swing he employed helped him hit the ball so powerfully, so accurately and, moreover, on such a super-controlled consistent trajectory, that he re-entered the winner’s circle at the 2007 PGA championship, his 13th time in a major championship.
I had heard from good sources, prior to the PGA, that Tiger was working on modernizing his swing, only this time all alone, without the help of any of his former teachers and without the aid of present coach Hank Haney. Apparently, Tiger had programmed so much swing data into his brain over years and years that he just wanted to let all this technical information filter through, with only the best swing technique emerging.
All of you teachers, and your students, too, should be excited and ecstatic that in your lifetime you not only get to see this great champion hit such wonderful tee shots, but that you now will learn, based on my observations, the backswing and downswing keys that Tiger uses to compliment his new Modern address, described previously. On that note, let me take you to the lesson tee, where I will use Tiger as the ultimate Modern Swing model. You, me, your students, and our generation of teachers and amateur golfers should all realize that Tiger’s new Modern Swing just may be the future of golf instruction.
THE MODERN BACKSWING ACTION
Once comfortably and correctly establishing the Modern Swing Setup, Tiger swings the club low to the ground for about six inches, just long enough to start creating width, and thus stored power. Tiger controls the swinging action by nudging his weight away from the target and gently pulling the club away with his hands, simply because it is the most natural thing to do. The club moves directly along the target line early in the takeaway, then slightly to the inside once Tiger’s shoulders begin turning slightly clockwise.
As soon as the club’s shaft parallels the target line at waist level and weight shifts to Tiger’s right foot, right leg, and braced right knee, Tiger allows his right wrist to hinge slightly, with the club moving up quite quickly. This upward movement of the club is helped by Tiger’s modernized shoulder action. Rather than turn the shoulders on a flat plane, he kind of rocks them, albeit being cautious not to dip them. Make sure you advise your students to be careful of wrongly dipping the shoulders, since this fault will cause a reverse pivot. Let the player simply feel the correct movement – left shoulder points down slightly, right shoulder points up slightly – in a see-saw fashion.
Tiger continues swinging back, with the momentum of the turn and the slight tug on the club with his right
hand carrying the club to the top, where it now finishes square to the target line rather than laid off, as was the case before his switch to a Modern Swing. Tiger’s early set and turn action allow him to make a free and fluid backswing action that is more natural-feeling, and therefore easier for him and all golfers to repeat.
Tiger’s footwork has changed, too. Rather than keep his left heel planted on the ground, he allows it to lift slightly, and this move promotes a bigger, more relaxed turn, though the turning action of the shoulders, again, is more upright than flat. It’s obvious that Tiger figured out that this modernized turning action allows the club to stay closer to the target line on the backswing, so that he can rely less on timing for delivering it squarely to the ball on the downswing.
THE MODERN DOWNSWING ACTION
Because Tiger now sets the club sooner on the backswing and arrives in the ideal parallel position at the top, all he does to trigger the downswing is replant his left heel and nudge or bump his body weight toward the target. These moves, in turn, cause the right elbow to drop down into his side and the club to fall into the perfect hitting slot.
Because Tiger now swings the club back on an upright plane, the club does not have to travel as far on the downswing when returning to impact. Tiger sometimes used to swing the club on an overly flat plane and lay the club off at the top, which caused him problems coming down. Fearing the club would get stuck behind his body and cause him to have trouble returning it to square (from such an inside position), Tiger tended to sometimes clear his hips too early and too vigorously and ruin a good score by hitting a tee shot way off line into trouble.
The beauty of Tiger’s new modernized downswing is that it is an ideal remedy for students who tend to swing the club back on an overly flat plane and push shots right of target. Tiger’s modern action is both freefeeling and natural-feeling, and thus easier to repeat. Simply have the student trigger the downswing by practically simultaneously nudging their lower body toward the target and replanting the left heel on the teeing ground’s grass surface. In doing thus, the right elbow and club will drop down into the perfect hitting position. from there, all your student should do is rotate his or her left hip counterclockwise, just as Tiger does. A split second later, the student should release the right foot and hip and begin straightening the right arm.
Finally, once the student’s left hip clears and the club nears impact, he or she should straighten the right wrist. Do that yourself and you will feel the club catapult into the back of the ball. Bam! You have just experienced Tiger Woods’ hot new swing with a Modern Twist.
Photo by mhofstrandRequired Commitment
By John Savage
USGTF Level IV Member and Examiner – Langhorne, Pennsylvania
Maybe I’m a little old fashioned, but I find “crash courses” a little mind-boggling. We are a society which demands pills to fix just about everything, and now we are into crash courses that attempt to teach us a great deal in a minimal amount of time. There are crash courses on how to start an exercise program, how to lose weight quickly, how to use your newly purchased computer in two easy lessons, and the list goes on. Have we become a lazy society? Do we think everything can be solved quickly? Has instant breakfast and online banking had that much effect on us? People today don’t want it now – they want it yesterday.
Where do some of your students fit into this? Are they people who are proactive or reactive? Do they wait for someone to fix it for them (“Gee, I always hit it good when you’re standing there with me on the lesson tee, but when I’m on my own, I just don’t do as well”), or will they actually do something to fix the problem? Did they have a crash course mentality when they came to you for a lesson? Do they want to play better by next Tuesday, or are they committed to working on improving?
It is a fallacy to think that one can become thin and keep the weight off after a crash diet, or become fit, learn how to fix a car, or become a gourmet cook in two weeks or less. In golf, is there such a thing as a quick fix for a beginner? Let’s face it – it’s never just one thing with a high handicapper’s golf swing. Effective transformation is going to require a commitment , which in turn requires time.
A golf student has to want to make a change. Then they must understand the amount of time that is needed to make a difference. They have to be realistic about their athletic ability and how much effort is necessary to achieve improvement. Real change means working on it diligently for more than a week or two. It takes time to learn which exercises work best for each individual. It takes time to get results from a new diet. It takes time for a golfer to become comfortable with a swing adjustment. Players need to be patient if they are looking for the improvement to be permanent.
We recently made a backswing change in a 2-handicap golfer. The change moved his position at the top of his swing to the inside about four inches, and the left palm position from parallel to pointing slightly down. He hit 100 balls a day for five months before he was comfortable with the fact that he would not regress to his old swing during competition with his improved ballstriking.
Obviously, not many players have that type of dedication. Getting them to understand how to practice properly, and link their perspiration to their inspiration, might help them get past their counting on a quick fix.
Crash course expectations give false hope to many. To others, they can be the beginner’s course to real improvement if a person’s thoughts are used to prime the engines of change. Then, they are beneficial. However, if they are used instead as a quick fix, they can actually be harmful. They can become an excuse to quit. For students to improve, they must understand what they need to change (and you and they must understand what not to change) to accomplish it. As teachers, we can only make it clear, and by making it clear we can make it easier for the student to comprehend. The motivation must come from within the person who wants to make progress. Then, they must work on it.
A student should understand that it is not the speed in getting there, it’s the arriving. Remind them to slow down. There will be good days, bad days, and regressive days. All players have what is called “game slippage.” This means, no matter how well they do on the lesson tee and afterwards on the practice range, they will not perform as well during a round of golf until they have mastered what you have corrected in the swing.
A student must be willing to continue the effort so that the change you make today won’t disappear by next week. If not, then the crash course mentality will continue to cause failure. Make sure they understand that by staying with the program the improvement they are seeking is much more possible.
Photo by Keith Allison
By Jack Sims
USGTF Level III Member – Miami, Florida
It sounds too good to be true, right? But, I can assure you that while you may not be a big brand like Tiger, Ernie, Jack, or Arnie, you still are a brand!
You see, if you give one golf lesson to one student, you are a brand. And, your brand is probably the single biggest financial asset that you have!
The result of this one lesson can range from as far as “It was a terrible lesson,” to “It was a good lesson,” to “Wow, that was awesome. I have never hit the ball like that before.” But, the net result can be totally different because the whole process of branding is based around the total experience that your students have – it’s not only the lesson! It’s everything that you do before they show up, the way you talk to them before that first lesson, finding out who they are and what their expectations are, the care, support and enthusiasm that you share during the lesson, and the follow- up after the lesson.
At the end of the day, you have to be good at what you do in giving golf lessons. That is your product, and you have to make it the very best that it can be. You cannot cut corners on this one!
On the assumption that you have managed to become a good golf teacher (product) and that you accept that you are a brand; you are ready to take your brand to the next level, and to do that you need to have a clear understanding of exactly what a brand is:
It’s your unique promise of value that results in a positive collection of perceptions in the minds of your students.
Each one of these words is incredibly important if you want to grow your golf teaching business into a big brand, and it starts with the following:
BE UNIQUE: What is it that makes you, as a golf teacher, unique? Why will people go out of their way to pay a premium price and get a golf lesson or series of lessons from you? If you can’t answer that question, I humbly suggest that you figure out a way that you can. You have to find uniqueness as a golf teacher that will make you stand out in the marketplace that, frankly, is a sea of sameness. It can be the way you communicate, the way you follow up with an e-mail of the things you went over on the lesson, keeping a case history on every student (I got that one from my wife who is a doctor), or whatever you can come up with that will differentiate you from everyone else that they do business with. This applies to not only other golf teachers, but businesses or products that they might use, because you have to understand it’s all about getting an incremental share of their wallet, and they only have one wallet.
KEEP YOUR PROMISES: When you advertise or promote your golf lessons in whatever media that might be, you are basically promising the target something – a promise of a good experience, the fundamentals of golf, taking their game to the next level, or whatever…it doesn’t matter.
The thing is that you are making a promise. And, I can tell you from 30 years of being in the marketing and branding business that many companies do not keep their promises. I don’t know about you, but my mother taught me to keep my promises. Why is it that we forget this when we go into business? You must remember you are in a business.
DELIVER VALUE: Value is what your students want, as much as they want great results. And, the one thing that you have to know is that it’s not about price, despite what people might tell you. Think about this: you have probably paid $4.50 for a latte from Starbucks and felt really good about it. In fact, when you are walking down the street with that cup of Starbucks in your hand, you say to yourself, I am special, I am worth it, I deserve this cup of Starbucks coffee. You could have gone to your deli and paid $1.50 for a cup, but you didn’t. You see, it’s not about price, because price is what you pay and value is what you get. Make your students feel special by coming to you, and make sure everything you do before, during, and after the lesson make them feel special. Give them a good reason to perceive that the value that they get when they come for a lesson far exceeds what they are paying for it.
DELIVER A POSITIVE COLLECTION OF PERCEPTIONS:
Every time you put an ad in the local paper or the yellow pages, answer the phone or your answering machine kicks on, greet students at your facility, etc., it helps add to the perception of who you are and what your brand is! Yes folks, “perception is reality,” and you have to make sure that every “touch point” with your students reinforces your brand position. Consistency is an absolute must when it comes to building your brand, and you have to make sure that your communications are delivered with “consistent and multiple quality impressions”.
YOU HAVE TO GET A PIECE OF THEIR MINDS: This is exactly what products like the Apple iPod have done. Let’s face it, you can go to eBbay and buy an MP3 player for $120, but no, we go and buy an iPod for $300, because they have a bigger share of our mental real estate. You can do the same with your golf teaching if you deliver your communications with memorable and outstanding words, and with promotional marketing that features the benefits that the recipient will get by taking lessons from you. Be sure to deliver these messages consistently!
That’s it. Please again remember the following, and start growing into a brand:
It’s your unique promise of value that results in a positive collection of perceptions in the minds of your students.
Jack Sims is not only a five-year member of the USGTF, but is also an expert who speaks on marketing and branding. You can visit him at www.jacksims.com and e-mail him if you have any questions at info@jacksims.com.
Photo by SideLongBy Mike Stevens
USGTF Level III Member, Tampa, Florida
It was a simple enough game, requiring a sturdy four-and-a-half foot tree branch, with six inches bent at about a 45 degree angle on one end. The branch, when swung in a downward motion from shoulder height, would propel a round stone along the ground to a target in the distance. The person reaching the target in the fewest number of strikes was Photo by SideLongthe winner. At first, the target was a tree or large
boulder, until one day, after considerable searching, Lord William McPark found his stone at the bottom of a rabbit hole. From then on, the object became to intentionally knock the stone into a pre-selected hole, meticulously dug to a depth from which the stone could be easily retrieved. The hole could be no larger than that made by the average rabbit. After all, what challenge is there in aiming one’s stone at a hole made by a sheep or goat?
Soon after, marker sticks became necessary and were placed in the target hole when, in a particularly close match, two shots played from about the same distance vanished into separate holes. The bewildered participants, unable to agree on who was entitled to the wager of two gold nuggets, went off to consult with the local magistrate. The official, being astute and wary of an uprising from those supporting the loser of his decision, disqualifies both and kept the nuggets as payment for calling the court into a special administrative session.
From that point forward, sticks were placed in each hole to mark the official target at which to take aim. As the community prospered, more people took up the gowf, and soon the abundance of appropriate tree branches started to dwindle. Also, the stone balls were especially hard on the wood, as evidenced by the many splinters strewn across the fair meadow. About this time, one of the town’s carpenters began getting regular visits by locals requesting repairs to their favorite gowf sticks. Not knowing much about the game, the carpenter, a curious sort, learned that the nicks and gouges were caused by the stone balls, and sometimes clubs actually broke into pieces when one really struck a mighty blow.
Well, one fine day, in walked Andrew McMorris with a rather nasty gouge in his only club, and right before a big match with James Dunn. Now, McMorris had never beaten Dunn, who always seemed to hit his stone further and more accurate… but, with a defective club, any hope of victory was certainly dashed. The carpenter, having given considerable thought to the subject, knew that wood against stone was no match, but wood against wood made logical sense. He told McMorris that he could repair the club, but one good whack would probably result in its demise. McMorris was beside himself; however, the carpenter told him he might get through the match with his newly invented wood ball. Knowing it was his only chance to play, McMorris reluctantly agreed and headed to his match, resigned to the fact he would be thrashed and probably be the fodder of the gowfing community.
On the first tee, Dunn hit a wonderfully rolling shot straight down the middle, some 40 yards. McMorris stepped to the teeing ground, quickly placed the wood ball down, and before Dunn could protest, swung with his usual gusto. Not only did the ball travel twice as far at Dunn’s, it actually rose off the ground some three feet and floated across the meadow to a resting spot within reachable distance to the hole. Stunned silence engulfed the two men. Nary a word was exchanged the remainder of the day. Even though he shot his best score ever, Dunn was crushed. It might be the first time a gowfer lost every hole. It was the best day of McMorris’ life. Needless to say, Dunn’s first destination was to the carpenter’s shop, and the game of gowf was elevated to a new level. Shortly thereafter, demand for wooden golf balls was so great that the carpenter had to hire apprentices to keep up the supply. To compensate for the dwindling number of tree branches, and having good knowledge of wood joints and splices, the shop began making clubs in addition to balls, and soon the golf club business was booming.
The new availability of clubs and balls meant more gowfers and competitions. The desire to beat one’s opponent had players constantly modifying equipment, searching for ways to make the ball go farther and more accurate. In addition to equipment, someone was always trying to improve the ball, believing the lighter it was the farther it would fly. Stuffing feathers inside of a leather pouch, as the Romans did in one of their games, would prove to be a great discovery. Molding rubber into a round sphere made the game even cheaper to play, and created a ball so durable that iron clubs could be forged by the local blacksmith to get over those nasty walls and out of the ruts left by carriage tires, something wood clubs would not do easily.
With each new innovation, more players jumped in and play improved. It was narcotic. The ball was traveling farther and farther. They made courses longer to compensate, but still the hunger for distance became ravenous. It certainly has become the opium of the golf masses. And, all this because one William McMorris outdrove his opponent by some 40 yards.
Mike Stevens is Southeast Director of the USGTF and golf teaching pro at MacDill Air Force Base in Tampa, Florida. He was the 2005 National Hickory Champion and the 2004 US Golf Teachers Senior Champion. In 2008 he finished second in the National Hickory and teamed with Mark Harman to win the Southern Hickory Four Ball. He also owns and operates the Mike Stevens On Target Golf School in Tampa and Sarasota.
They say some things get better with age. You can now add Jerry Moore to that list.
Photo by jhaveMoore, from Raritan, New Jersey, fired rounds of 71-67 for a 138 total that set a new tournament record for lowest 36-hole score. His final round 67 bettered his age by one and also established a new 18-hole record. He earned $2,600 for his efforts.
Jim Perez from Fresno, California, won the Senior division with scores of 74-71 – 145 and finished second overall. Mark Harman won the Open division and finished third overall with 74-73 – 147. 2004 US Cup champion David Belling finished fourth at 78-71 – 149, while newcomers Mike Henry and Robert Green finished fifth, both with 76-74 – 150. Melody Robinson captured the Ladies title in her first attempt with 84-80 – 164.
For Moore, it seemed like a question of not if, but when, he would finally take the overall title. Coming in as the two-time defending Senior division champion, and winner of four consecutive division titles, Moore ran that streak to five by also winning this year’s Super Senior championship. He has also twice played for Team USA at the World Golf Teachers Cup, in 2003 and 2007.
Formerly a high school football coach in New Jersey, Moore is used to winning. His teams at Elizabeth High School and Somerville High School won 11 state championships, and Moore is known as a legend in New Jersey coaching circles. He had numerous players receive scholarships to play major college football.
“I’ve been a competitor all my life,” said Moore, “and I was fortunate enough to be surrounded by good players and good situations.” Not only did Moore find great success in coaching football, he also coached other sports, including in his home state of West Virginia. Currently, Moore teaches golf in the summer and spends his winters in Florida. He also enjoys spending time with his grandchildren.
He owes his longevity and prowess in golf to “working out every day and trying to stay as young as I can for as long as I can.” He called his time in Albuquerque as “the best week of my life.” Regarding the USGTF, he said, “My association with the USGTF has been nothing but positive. I’ve met a lot of great people.”
For Perez, this year’s US Cup also culminated a long journey to capture a title. He was runner-up for the overall and Open division title in 2002, and last year finished as runner-up in the Senior division. Like Moore, Perez also gets better with age as his game continues to improve.
Harman, a five-time winner of the US Cup, could not match the pace set by Moore or Perez, but did come home with his sixth Open division championship. Belling fired the low round in the Open division with a second-round 71, but could not overcome his opening 78.
The weather for both days of the championship was sunny and warm. Moore took the first day’s lead with a 71, followed by Daniel Jarvie and Bruce Sims at 72, and Perez and Harman with 74. Jarvie was in contention the final day when, on the ninth hole, he took a drop for an unplayable lie, ultimately taking a triple-bogey 7. Several holes later, Jarvie disqualified himself from the tournament, saying that he was bothered that he might have taken an improper drop on the ninth. Certainly, such sportsmanship cannot go unnoted.
Sims dropped back with a second round 80 but still finished second in the Senior division. Perez and the others were simply unable to match Moore’s torrid pace at any time during the final round.
“Even though this was the United States Golf Teachers Cup, it was nice to see teachers from over a dozen nations in attendance,” said USGTF president Geoff Bryant. “I always look forward to this tournament, because it brings together teaching professionals from all over the world with a common interest, and certainly bonds those that we would never otherwise have had an opportunity to meet.”
The location of the 14th annual United States Golf Teachers Cup will be announced in the next edition of Golf Teaching Pro.