The Power Of Three Squared

The Power Of Three Squared

By Bert Jones USGTF Certified Golf Teaching Professional® Loomis, California

Everything that you do in your life will be decided by three words: need, want and desire. If you don’t believe me, take the test and think about its application to your golf game. Before testing, we must define the three words that will be used.

  • NEED –require (something), because it is essential or very important. (These are the essentials that you must have, and should not be confused with want.)
  • WANT – a lack or deficiency of something other than need.
  • DESIRE – a strong feeling of wanting to have something or wishing for something to happen. (Your desire should have purpose, which will help avoid anxiety and create alignment between your heart, mind and soul.)

    Let’s apply the concept to a golf game. I “need “to hit the ball straight and farther in order to score lower. I “want” new equipment that fits my swing so I can hit the ball straighter and farther. I “desire “to shoot even par. You can apply the three words in a multiple of applications to create a vision of what you are trying to accomplish. Clearly, if you don’t know where you are going, then any road will get you there. So it is vital that you take the time to think about what you want, need and desire. Be very clear about the answers so you don’t waste time, money and energy.

    Now, let’s take the above concept and place it into a matrix using three additional words: planning, execution and capacity. Planning, execution and capacity are part of the continuum of time needed to accomplish the need, want and desire. Before we continue, let’s look at the definitions.

  • PLANNING – the decisions that are arranged in advance. Use the SMART acronym (Specific, Measureable, Aligned, Realistic and Time-based) as a means to create your plan.
  • EXECUTION – the carrying-out or the putting into effect of a plan, order, or course of action.
  • CAPACITY – the ability or power to do, experience, or understand something.
  • Building a matrix with need, want and desire using a vertical axis allows us to see a vision. Use of planning, execution and capacity on the horizontal axis allows us to understand what has to happen to implement the vision. Each square of the matrix can be interdependent or dependent based on the sophistication of your goals. Lastly, it is critical to understand the values of capacity in terms of physical energy, finances, knowledge, skill, ability and time to integrate your matrix.

    I have often joked that the Law of Three –meaning it always takes three times longer to accomplish something than originally planned –should be a main element in your planning process.

    The power of three squared can be a useful tool to help you succeed in golf! Feel – think – plan – do– evaluate – repeat. Turn your need, want and desire into “I did!”

    Understanding The Motive

    By David Vaught, USGTF Master Professional

    Occasionally we are all confronted with a deep-meaning question from someone that requires quite a bit of reflection. It could be a colleague, peer, student, or family member. As I have progressed through the years in my golf career, I get asked the following question more and more often: “How did you get where you are today in the golf business?”

    A few years ago, when confronted with this question by a young aspiring golf professional, I was caught completely off guard, but the answer popped into my head unexpectedly. Before I reveal that epiphany, I must say after that day I began to notice a similar motive for almost every successful golf instructor I have come across the last half of my career.

    Thinking back to the very early years of my golf career, I could come up with some very easy answers. For example, I was starving when I got my first golf job. Therefore, eating was a good motivator. I needed a car that didn’t break down every week. I wanted to impress a potential girlfriend, and being homeless doesn’t lend itself to good first impressions. Besides what young guy doesn’t have someone of interest they want to impress?

    Don’t be misled. Not all instructors are motivated the same. I have met several instructors that have had different motivations. Some thought it was an easy alternative to selling insurance or working in sales, etc., etc. Others were motivated by the money; $80 an hour sounds like a good gig. Others were looking for the next young superstar they could groom into a tour player and then parlay that into big-ticket success.

    Does the enjoyment of doing what you love trump the enjoyment you can receive out of the money you make? I am not wise enough to answer that one, but many will say doing what you love day in and day out is very important to truly being happy in life. Now let’s bring this back to golf and my answer. I responded to the question like this: “All I can remember trying to do was help someone receive greater joy and have more fun playing this game. If I could to add joy to their life, I was happy, and the rest took care of itself”.

    Honestly, that was always my motivation. I somehow figured out that by having that one simple objective, everything else fell into place. I do not claim to be consciously aware of that all the time, but looking back, that is exactly what was in my mind somewhere. It guided me.

    I made some money. I won awards. I received accolades from my peers. I received admiration from those that cared about me. All from that single motivation: bringing people joy by helping them play better golf. For me, that was through lessons and equipment. I look back now on what I have accomplished, modest by some standards and significant by others, and I have a very hard time believing I did all of that! I do realize it somehow just came from that single heartfelt desire. I do also remember often feeling desperate as to how I was going to help them play better. It could have been lying in bed dreaming up a new drill to fix their swing or not giving up until I found the right shaft they needed to improve their ball flight. Whatever it took.

    Again, I would say that the clear majority of successful golf professionals share that motivation. I know it works. That could mean going the extra mile, giving more effort, spending more time, or being more patient.

    It is not exactly earth shattering or even that profound. It is simple. I guess much like the mantra Harvey Penick lived and taught by. That piece of advice is the best advice I can offer someone that is entertaining a career in golf, especially teaching or equipment. Love to see them get better, love to see them improve, love to see them have a great day enjoying this game. If you are trying to help them do that, it will all come to you. You may not make millions, but your heart will be full, people will notice and you will have the gratification that money does not always buy.
    Rhythm,Timing and Tempo

    Rhythm,Timing and Tempo

    During the past U.S. Open on the Fox Television broadcast, Curtis Strange remarked that a lot of emphasis was placed on swing positions and movements, but little was placed on rhythm and tempo.

    Strange had a point. It seems instruction these days has become so technical, so mechanical, that the artistic part of the swing has been lost in the maze of science.

    Sam Snead once said that he imagined waltz music inside his head in order to get his rhythm right. If we told our students today to imagine this, we would probably get blank stares in this age of hip-hop and rap music. There are ways to get some rhythm, timing and tempo going in our students’ swings, but first we must define what each is in the scheme of the golf swing.

    Rhythm is the combining of the different parts of the swing into the correct speeds. For example, if someone has a very slow backswing followed by a very fast downswing, the correct rhythm of the swing has been lost. The different parts of the swing should have some coherent relationship to each other in terms of the speed of movement.

    Timing is the execution of the swing movements in the proper sequence. One of the biggest timing errors occurs when the arms and hands start the downswing before the lower body does. In the broadest sense, the upper body winds up the lower body on the backswing and the lower body unwinds the upper body on the downswing.

    Getting this sequence wrong introduces a timing mistake that makes consistency difficult to achieve.

    Tempo is the overall speed of the swing. We see faster tempos in the swings of Zach Johnson and Michelle Wie, and slower tempos occur in the swings of Ernie Els and Woody Austin.

    A misconception that is thankfully dying out is that a golfer can never swing too slowly on the backswing. The problem with a slow backswing is that it requires a somewhat slow forward swing to have proper rhythm, and slow forward swings cost us distance. This might be okay for pitch shots and putts, but for full shots, some speed is required. In the case of Els, we mentioned he has a slower tempo, but it’s not slow. The size of his arc, due to his stature as a big man, allows him to swing a touch slower than a smaller golfer.

    Another problem with a backswing that is too slow is that it lends itself to some instability in the movement of the club itself. Think of a gyroscope, or turning wheels on a bicycle. The faster they go, the more stability they have. It’s also a misconception that amateur golfers swing back slower than pros. Numerous studies confirm that professional golfers take less time to complete their backswings than do the average amateur. In this day and age of the long ball, golfers better be generating some clubhead speed if they want to be able to compete.

    We defined rhythm for golf, but what constitutes proper rhythm? John Novosel, in his book Tour Tempo, states that professional golfers swing with a 3-to-1 time ratio when it comes to the backswing and downswing (to impact). He has found that the closer a golfer comes to this ratio, no matter the overall tempo, the better the golfer is likely to play.

    As mentioned earlier, transition represents the biggest challenge in terms of timing. One of the best drills to teach the proper timing of the transition is the step drill. From a normal setup position, the golfer places his forward foot (left foot for a right-handed golfer) against his back foot and then begins the swing. As the club is reaching the completion of its backswing journey, the golfer steps with his forward foot back into a normal position, representing the correct timing of the lower body movement. Done correctly, the arms and hands will remain somewhat passive until just before reaching the hips, at which point the momentum allows the golfer to activate the hands and arms through impact with great force. Ben Hogan wrote that at this stage of the swing he wished he had three right hands to apply the power.

    The great Snead used waltz music to hone his rhythm and tempo, and some modern-day golfers also listen to music on the range to achieve the same purpose. Another tool that can be used effectively is a metronome, which can easily be found online and used with a smartphone.

    Golfers who are swinging well should take great care to note the rhythm, timing and tempo of their present swing and commit it to memory. Often it is not swing positions that go awry when our games go off; it is one of these three aspects that are frequently given short shrift by both teachers and students alike. Give your students a lesson in proper rhythm, timing and tempo, and the sound of their solidly-struck shots is sure to be music to their ears.

    Rhythm …combining of the different parts of the swing into the correct speeds. Timing…the execution of the swing movements in the proper sequence. Tempo…the overall speed of the swing.
    Positive Body Language: Five Tips to Attract and Retain New Clients

    Positive Body Language: Five Tips to Attract and Retain New Clients

    By Ben Bryant, MAUSGTF Certified Golf Teaching Professional®, Tampa, Florida

    The first week of school is an important week for all high school coaches. For me, it’s not only the first opportunity to meet the students I’ll teach all year, but it’s also the beginning of the golf season, with new players and parents showing up at the golf course. How first meetings go are vital to laying a foundation for a positive relationship between you (the teacher) and your players. Using positive body language can be a vital component in that foundation.

    Columbia University did a recent study where participants were placed in a variety of situations where positive body language techniques were used, but the participants discussed negative and depressing topics. They also created scenarios where participants used negative body language techniques but discussed uplifting topics. Overwhelmingly, students gave favorable impressions of their colleagues based on their positive body language rather than the discussion that took place. The study suggests that people are more often influenced by how they feel about you than by what you’re saying.

    Positive body language can have a tremendous impact as a golf coach. Here are some tips to help you develop positive body language:

    Always look like you’re listening to your client The key to active listening of your clients is to engage with what your client is saying. Body language is a major component of listening. Leaning forward, nodding, tilting your head, and keeping your feet pointed in the direction of the person speaking are excellent non-verbal ways to show you’re engaged and paying attention. Don’t look at the ground when your client is talking. Active listening also involves repeating back or paraphrasing what your client has said. This is an excellent way to demonstrate that you are genuinely paying attention.

    Shake hands before every lesson Touch is the most powerful non-verbal clue. Physical touch even for a fraction of a second can create a powerful human bond. It’s an instinctual capability that all humans are born with. It’s for these reasons that a proper handshake is so important. A firm, friendly handshake that conveys a sense of friendship and warmth helps make a person feel closer to us. It also makes a person far more likely to remember your name and you theirs.

    Cultivate a genuine, friendly smile Smiling not only influences how we feel in a situation, it signals that we are approachable. Additionally, most people have a keen sense of when a person is faking a smile. It’s important to convey a sense of happiness when meeting or greeting someone.

    Uncross your arms and legs On the flip side, using defensive postures can immediately make someone feel off-put. Defensive body language can impact how your client responds to you. Crossing your arms and legs sends a subtle message to whomever you are speaking with that you’re upset or not enjoying the interaction. Be mindful of it.

    Put away the device Cellphones are easily becoming one of the biggest problems in human interaction. Certainly as a teacher, it’s a daily struggle to keep my students focused on me and not their devices. They may help keep us in contact with each other, but when face to face, there is no greater barrier to a positive interaction than one person (or both!) checking their cellphones. As the coach, you need to set an example by putting it away and keeping it away.

    Evolution Of Golf Teaching

    Evolution Of Golf Teaching

    By Dr. Gerald A. Walford USGTF Certified Golf Teaching Professional® The Villages, Florida

    Swing The Clubhead by Ernest Jones, 1952

    Better Golf in Five Minutes by J. Victor East, 1956

    The Golf Swing of the Future by Mindy Blake, 1972

    ERNEST JONES

    Ernest Jones was a British golf pro who came to America, where he became a famous teaching pro. In working with Babe Zaharias, he told her, “I watched you. The day you can stop experimenting is the day you will be a great golfer, maybe the greatest of all.” And it was true. This comment is the basis of his teachings.

    Jones taught the golf swing as a pendulum, a simple pendulum. Jones lost his right leg during the war and played off his left leg. Four months after his amputation he scored a 38 on the front, and despite fatigue, a 45 on the back nine for an 83…remarkable.

    His theory was that the swing was everything and that golf was overwhelmed with paralysis by analysis. His basic feeling for the swing was to clip his jackknife to a handkerchief and then swing it like a golf club. He taught the golf swing and not body positions. To Jones, it was all in the swing being directed by the hands.

    His theories are still taught by some.

    J. VICTOR EAST

    J. Victor East made his fame in Australia as a golf teacher and golf club designer. In 1922, he came to the United States, where he continued his fame.

    To East, the swing consisted of one inch behind the ball and one inch in front of the ball. It did not matter what the backswing or the follow-through did, providing the clubface scraped the ball to the target within the one inch in front and back of the ball. Get the impact position correct. Impact determined the flight of the ball. The backswing and follow-through were secondary to impact. His practice method was simply swinging a golf club back and forth, scraping the grass to the target with a very short backswing and follow-through to acquire the position for the feeling of impact.

    MINDY BLAKE

    Mindy Blake was born and raised in New Zealand. He was an exceptional athlete as a golfer, gymnast and pole vaulter. He was also an engineer with a strong background in physics.

    Blake states:

    Old swing. The body rotated as much as the shoulders, a complete body turn rotating around the right leg. Strong hip turn about 70° while the shoulders rotated about 76° as measured by the leading arm, usually the left arm, forming the angle with the line of flight.

    Modern swing. Restricted hip turn resisting the full shoulder turn.

    More modern swing. Hip turn 45° while the angle of the leading arm with the target line about 46° inside the target line. This brought in the trend of the more compact golf swing.

    The more recent modern swings. The hips are restricted to about 10° and the club is swung back almost in line with the flight to the target, where the leading arm is about 14° inside the target line.

    We must remember not everyone played exactly to these standards, but it is evident as to the trend towards the modern swing of less hip, shoulder and body rotation.

    Mindy Blake was way ahead of his time in teaching the restricted hip turn and less rotation of the body.

    Years ago, the above teachers exemplified teaching by feel in a very simplified style.

    They were successful. It is amazing what they accomplished when we look at the equipment they were using in comparison to the modern game.

    These early methods were attacked when the high-speed camera became available to study the golf swing. The hips, the wrists, the shoulders, the feet, the knees, the head, etc., now became the focus on how to teach golf. Teaching now stressed body positions. Achieving these body positions would make the clubface scrape the grass under the ball to the target with the face square to the target. This was the beginning of more paralysis by analysis and too much thinking.

    Now the teaching changed from feel of the swing to body positions. Teachers began teaching body positions in the hope that if you achieved these body positions, the ball will go straight to the target.

    Then came the launch monitors and other ball-tracking devices. These devices give immediate shot data: ball flight, ball speed, launch angle, backspin, club speed, sidespin and side angle, carry distance, offline and total distance. Butch Harmon, considered one of the top golf teachers today, has said he does not use these devices as the ball flight tells him all he needs to know.

    Is this detailed analysis needed? Golfers on the senior tour did not have these devices. They learned by watching the ball flight. If an error happened, they experimented and learned to correct it.

    Youngsters learn in a similar fashion called self-discovery. They try, and if it does not work, they try again, experiment, and soon they get the feel of what works for them. Some people say the younger golfers are better than the older golfers, but this is debatable.

    The older golfers never had the equipment the younger golfers have today. The older golfers worked the ball more so than the golfers today. Many believe the older golfers were more talented. It is unfortunate there is no way we can prove this because the game the old seniors played was different than what the younger players play today. Improved equipment, improved golf course maintenance, improved greens, etc., have greatly enhanced the younger players.

    “Swing your swing. Not some idea of the swing, not a swing on TV or swing you wish you had” is the famous quote from Arnold Palmer, who had a swing considered not to be taught (Golf Digest, July 2017, article by Joel Beall regarding Palmer’s often-played commercial). Lee Trevino and Moe Norman, considered along with Ben Hogan the best ball strikers in golf, never took lessons. Calvin Peete made his fame on the pro tour with an arm injury that forced an unconventional swing. Bubba Watson and J.B. Holmes, also famous tour pros with many wins, were also self-taught. Watson claims that all you need to know is just prior to impact and just after impact. This is a J. Victor East teaching philosophy.

    Research by the American Psychological Association has shown that “self-discovery” is perhaps the most effective way of learning (Golf Digest , July 2017, Beall). Self-discovery is the natural way to mold your swing to your mental and physical capabilities.

    Isn’t it amazing how these high-tech devices tell us what we can see if we hit a golf ball? Their value has been determined by the proven fact that the average handicap of golfers has not changed for the better over the years. Are we in information overload?

    Modern technology has made the golf swing too technical and confusing, as well as grooming the student to conform to a molded pattern of robotic maneuvers. Individuality is being lost in some teaching. How many young golfers have had detrimental effects in trying to swing perfectly like Tiger Woods?

    Good teachers take the student’s individual characteristics and refine that to a level required. Good teachers have to take the complex and simplify it for the students.

    Good teachers do not try to impress their students with their knowledge and ability. Good teachers impress their students with the simplicity of the golf swing.
    Dylan Malafronte

    Florida Pro Wins USGTF-Sponsored US Pro Hickory

    Temple Terrace Golf & Country Club in Tampa, Florida, opened in 1922 and laid out by noted architect Tom Bendelow, was described by the Tampa Tribune as a brute of a course stretching out over 6,400 yards. That’s probably not worthy by today’s standard, but a stout test for the century-old clubs used back then. The links held up well against some excellent modern-day hickory golfers at the 2018 United States Professional Hickory Championship held February 26, with Dylan Malafronte from Ocala, Florida, carding an even-par 72 to grab the John Shippen Cup with a margin of two strokes clear of Mark Harman from Ridgeland, South Carolina. This year’s Ladies’ championship goes to Jennifer Cully of Apollo Beach Golf Club in Florida, with an excellent round of 86.

    The U.S. Pro Hickory is the brainchild of USGTF Southeast Region director Mike Stevens, himself a three-time national champion in hickory golf. The event is held annually in February at Temple Terrace.

    For more information, please go to www.USProHickory.com or email Stevens at ams1127@msn.com.
    international golf psychology association

    IGPA Course Offered

    The International Golf Psychology Association (IGPA) is pleased to announce the Masters Level Golf Psychology Webinar series with Dr. Gregg Steinberg. The Masters Level Golf Psychology webinar series is a continuation of the IGPA on-line golf psychology certification course found at www.MasteringGolfPsychology.com.

    This webinar series will cover many essential golf psychology topics and is conducted by Dr. Steinberg, who is recognized by Golf Digest as one of the world’s greatest sport psychologists. Dr. Steinberg has been the mental game coach for many PGA Tour winners, and is the head psychologist for the IGPA as well as the head sport psychologist for the United States Golf Teachers Federation.

    The Masters Level Golf Psychology Webinar series will be 7-8 p.m. EST on Wednesday nights in March (March, 7, 14, 21, 28). If you miss a webinar, it will be recorded. During the live webinar, you will have access to Dr. Steinberg and be able to ask him any questions. Following the completion of this webinar series, you will receive a certificate from the IGPA stating you have received Masters-level training and expertise in golf psychology.

    This entire webinar series is $149. If you are interested in signing up for this webinar series, please click here.

    If you have any questions, please email Dr. Steinberg at mentalrules24@msn.com. If you have not taken the online course but plan to take the webinar series, we strongly encourage you to also take the online golf psychology course. Please e-mail Dr. Steinberg for the promo code for your discounted rate for the online course.

    USGTF Regional and National Tournament Action

    The 23rd United States Golf Teachers Cup will take place October 2-3, 2018, in Niagara Falls, Ontario, as a joint venture with the Canadian Golf Teachers Federation. CGTF president Marc Ray has announced that Ussher’s Creek at Legends on the Niagara will be the location. Registration is now open at http://www.cgtf.com/2018-cgtf-usgtf-teachers-cup.

    Dates for the Southwest Region Championship and the Central Region Championship have been announced. Information for the Southeast, Northeast, and Northwest Region championships is pending. All current information can be found at https://www.usgtf.com/tournaments-for-golf-teaching-professionals.

    Player Amateur Tour in Full Swing

    USGTF member Wayne Player is thrilled to update us that the launch of the Player Amateur Tour has been met with great success. Marketing through the Player Amateur Site and mobile app is reaching millions, Membership in the Tour is increasing daily, and sponsors like OnCore Golf, TeeOff.com, OGIO, NuCalm, Par Bar, Skimp Belts and Easy Belt have all jumped on board to “Go For The Green.”

    Looking to earn some extra cash? Now it’s your turn to tee off with the Player Amateur Tour. USGTF members have an opportunity to serve as a Brand Ambassador with the tour and earn money along the way. To become a Brand Ambassador for the Player Amateur Tour and start generating incremental income today, please click here.
    ontal corporate golf

    Ontal Offers Partner Opportunity for USGTF Members

    USGTF members now have the opportunity to purchase discounted golf equipment through their personal Ontal Corporate Golf Wellness account and resell to their students at retail pricing. You are then able to not only set up your students with new clubs and products, but also make a profit on the sale. Setup is easy – simply visit www.Ontalcgw.com and create an account. Once your account has been approved, you will receive a welcome email and may then log on to see your member pricing. You can then set your sale price, order and sell to your students. Please call Dan Webb at 414-614-8488 for more information and/or questions.