One of the great things about our game is that it’s different from other sports. In fact, the differences are so great that golf might just be in a category all by itself. In golf, the players referee the game among themselves. Imagine NBA or NFL players playing without referees, and instead calling their own fouls and penalties. It doesn’t take much thought to realize that within minutes, the games would devolve into complete chaos. And yet, golf at the highest levels are largely refereed by the players, even to the point of calling penalties on themselves (at least when they are aware of them).
Baseball, football, basketball and hockey have great histories and traditions that are revered by their aficionados, but golf goes above and beyond with the reverence for the past and its customs. Go into any bookstore – at least while they still exist– and you will find in the sports section that golf has more books than any other sport. In some bookstores, the golf books almost outnumber all the other sports books combined.
As an individual sport, golf is hard to beat. Tennis is a fine game, but you need an opponent to have a match. And most people don’t take a tennis vacation to play the awesome courts that some hotel in Hawaii have, because all courts are basically the same. In golf, there are no two holes exactly alike, although several courses have replica holes from other layouts. The fresh air and sunshine, combined with pleasant scenery and friends, seem to grab hold of a golfer’s soul to an extent far more than other sports do.
The golf teaching professional plays a large part in keeping the history and traditions of the game alive, and it’s imperative that a professional have great respect for these aspects if he or she is to be successful in the profession. While we are tasked with making a living through monetary means, it doesn’t mean that the pursuit of the dollar is first and foremost among those who impart golf instruction. No, it’s well known among most successful people that if you get into a business strictly for fame or fortune, you most likely won’t last long. Or if you do, you will wind up dreading the thought of going to work, and it won’t be long before customers and clients take notice.
Golf teaching professionals are fortunate to be able to impart the lessons that they do, but they often go above and beyond just teaching the mechanics of the game. A professional who is lucky enough to establish long-term relationships with his or her students often find that they have made a true friend in that person, and share parts of each other’s lives that they wouldn’t share with just anyone.
It used to be, a long time ago, that golf professionals were seen as just the hired help and not worthy to even enter the members’ clubhouse. They were relegated strictly to the pro shop and lesson tee, and the better playing professionals were able to make some extra cash by playing in tournaments and exhibitions. But even those professionals had to know their place, and that place wasn’t among the well-heeled membership that thought they were doing the pro a favor by paying his salary.
Today, teaching professionals are highly respected members of the golf com-munity – quite a change from the days of Harry Vardon. Once the public became aware of how valuable teaching and club professionals actually were, the door to the clubhouse, and other venues, opened wide. It behooves the modern professional to remember the past, honor the traditions of the game, and contribute to the well-being of the game through actions that are befitting the profession.
In early February 2017, Jordan Spieth had a run-in with some rude autograph seekers after a practice round at Pebble Beach. When asked about the incident, Spieth said the “fans” were actually professional autograph seekers. He became irate, he says, when they dropped an “F-bomb” in front of several children after he refused to sign their memorabilia. This isn’t the first time Spieth has taken autograph sellers to task. In June 2016 during practice rounds for the U.S. Open, Spieth said during a press conference that he had refused to sign autographs for “eBayers” because they were “smooshing” kids out of the way.
Few people would begrudge Spieth for condemning child smooshing, but it does seem that professional autograph and memorabilia sellers are more and more active at golf tournaments. Some tournaments have begun setting up kids-only zones so players can interact with young fans without interference from adults looking to make a fast buck.
A quick glance at eBay and other collectable sales site shows why this is such a growing trend. Collectibles are big business. Sports collectibles in general is a multi-billion-dollar-a-year industry. A genuine Jordan Spieth signed golf ball, pin flag, program, etc., can sell for hundreds of dollars. The most sought-after name in golf has to be Tiger Woods. Signed items from his college days at Stanford can sell for thousands. Beyond golf, the most popular items are those signed by Michael Jordan, who is as popular now as when he was playing. NFL quarterbacks and big-name baseball players are also in high demand. Additionally, websites like rackrs.com and justcollecting.com have created large online communities where collectors can buy, sell, and trade their collections. Although the big sports for this hobby have historically been baseball, football and basketball, golf is steadily on the rise.
The very nature of golf tournaments themselves allows for fans to get up close and personal with their favorite athlete. Players are constantly moving through crowds and near galleries of fans, which creates a much more intimate experience than, say, an NFL football game, where fans generally have little opportunity for autographs.
So it’s little wonder that sellers have been showing up more and more at golf tournaments. Or maybe it’s because of the ever-growing demand for golf memorabilia. In 2011, a new record was set for the sale of a golf collectible. The green jacket worn by Bobby Jones at Augusta National sold at auction to an anonymous overseas buyer for $311,000. As long as collectors have that kind of cash to throw around, Spieth and the rest of today’s golf stars can expect to see a lot more professional autograph sellers pushing their way to the front of the crowd.
A month ago at the World Golf Teachers Cup at Boulder Creek Golf Club in sunny Las Vegas, a demo day was held before the tournament started. Different teaching-aid manufacturers were in attendance to share the latest and greatest in technology to make improvements to one’s game. Like most teaching professionals, we have our go-to training aids. I spent almost two hours visiting with the reps of these training aids.
During my visits with each vendor, I continuously learned new things. It made me laugh, because I always feel like we need to grow our skill set as teaching professionals, and an opportunity presented itself to help me do just that. An even bigger benefit was that I noticed I wasn’t the only one. Over half of the players in the tournament were listening and learning from these folks. The dialog between our members was amazing. Golf swing theory, ideas, and solutions to problems were abundant in every conversation. When I returned home, I was extremely excited to show off the new training aids I had purchased, and share the knowledge I had learned with everyone from my wife to my children to my students. My enthusiasm was contagious and it spread; business is even picking up because word is getting out on the success I’m having with these new tools.
This is an important fact to keep at the forefront of our minds: as teaching professionals, we must keep learning . . . no different than college instructors, doctors or nurses. There are so many ways to obtain knowledge: attending a demo day or the USGTF Masters class, visiting with other instructors, or reading books. Our skills and our success depend on continuing education. Would you prefer to go to a dentist who is up to speed on the latest and greatest technology, or one who has an antiquated practice?
As we come close to another wonderful year in the books, I challenge everyone to make it a goal to learn more this year. Continue to expand your skills and garner knowledge. Take it one step further and share your ideas and the teaching aids you implement that make you more successful – both personally and professionally. Happy learning!