U.S. Cup Negotiations Underway

A unique venue and format are being considered for the 23rd edition of the United States Golf Teachers Cup for 2018. Negotiations are ongoing with the Canadian Golf Teachers Federation to hold a joint U.S./Canadian Golf Teachers Cup in the Niagara Falls, Ontario, area for September. More information will be made available at a later date, pending the outcome of negotiations.
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Certification Schedule for 2018 Now Online

Do you know someone who wants to become a Certified Golf Teaching Professional®? If so, you may point them to www.USGTF.com/schedule, which contains the dates and locations of USGTF certification courses for 2018. Becoming certified gives teachers and prospective teachers the tools and credibility they need in today’s marketplace. If you know of someone who wants to become certified and they have further questions, please have them call the USGTF National Office at (888) 346-3290.

International PGA Affirms Relationship with WGTF

Glen Sorensen, president of the International PGA, has affirmed in a letter to USGTF president Geoff Bryant that the two organizations have had a mutually beneficial relationship over the years, and looks forward to continuing the relationship in the years ahead.

The International PGA is based out of St. Lucia, in the Caribbean, and serves to unite golf teaching professionals from around the world under one umbrella. Recognized organizations include all countries’ PGAs and every WGTF international federation. Members from those organizations are welcome to join the International PGA, which provides members with worldwide recognition and resources to enable them to enhance their professional profiles and their careers. More information can be obtained at www.InternationalPGA.com.

“Pro” Files – Touring Professional Tommy Fleetwood

With long flowing hair and a scruff of a beard, England’s Tommy Fleetwood looks to be more at home on the beach than on the links. But make no mistake – golf is his game and he’s very, very good at it. Fleetwood won the European Tour’s Race to Dubai in 2017 and will likely be a stalwart on the 2018 European Ryder Cup Team. Fleetwood contended strongly at the 2017 U.S. Open before finishing fourth, and had a runner-up finish at the WGC Mexico Golf Championship, playing against the best in the world. His first European Tour win came in 2013 and he added two more in 2017. With a number of high finishes in other tournaments, Fleetwood entered the Race to Dubai as the points leader and he emerged victorious, as a challenge by Justin Rose fell just short. Fleetwood is another 20-something “young gun” at the age of 26, and represents one of Europe’s leading hopes in combating more established peers such as Jordan Spieth and Justin Thomas. Most observers think that Fleetwood is now just coming into his own and will be a presence on international leaderboards for years to come.

Editorial – Let’s Celebrate the Return of Tiger

I never got to see Michaelangelo or Da Vinci paint. I never got to see Shakespeare write, or Abraham Lincoln recite the Gettysburg Address. But I did get to see Tiger Woods play golf.

Yes, I put Tiger in the same category as these other historic greats. His genius is every bit the equal of those Renaissance masters, albeit in a competitive arena. And yet, the artistry Tiger displayed at his best was just as exquisite as any artist in history.

Some people don’t like Tiger because of some of his on-course antics (swearing and slamming his club into the ground), and they have a valid point. I don’t have a problem with people who don’t like him because of this. But these same people may be depriving themselves of the joy of watching the greatest golfer of all time perform his craft. Yes, I know Jack Nicklaus has won 18 majors to Tiger’s 14, and that Sam Snead holds the record for number of victories at 82 while Tiger is stuck at 79, but I think context is important. While Nicklaus did have to fend off the likes of Trevino, Watson and Palmer – all of whom won at least six majors – Woods had to contend with multiple major winners in his own right, and he played in an era where literally anyone could win a major if he was on his game (think Rich Beem or Shaun Micheel). And Snead? Outside of Hogan, Nelson and Demaret and perhaps a handful of others, he simply didn’t face nearly the depth of competition. Combine that with Tiger’s utter dominance in so many events such as winning the Masters by 12 and the U.S. Open by 15, and you have someone who played the best golf ever played over a sustained period.

As I write this, Tiger just finished off a 69 in the first round of the Hero World Challenge. He may go on to contend and possibly win, or he might fall back into the pack near last place. But whatever the case, as John Maginnes said on his radio show, Tiger doesn’t move the needle…Tiger is the needle. And golf is better for having him back.

By Mark Harman, USGTF National Course Director
Golf Teahcers And Respect For The Game

Golf Teahcers And Respect For The Game

By Leo Perlmutter USGTF Member Rochester, New York

One of the great things about our game is that it’s different from other sports. In fact, the differences are so great that golf might just be in a category all by itself. In golf, the players referee the game among themselves. Imagine NBA or NFL players playing without referees, and instead calling their own fouls and penalties. It doesn’t take much thought to realize that within minutes, the games would devolve into complete chaos. And yet, golf at the highest levels are largely refereed by the players, even to the point of calling penalties on themselves (at least when they are aware of them).

Baseball, football, basketball and hockey have great histories and traditions that are revered by their aficionados, but golf goes above and beyond with the reverence for the past and its customs. Go into any bookstore – at least while they still exist– and you will find in the sports section that golf has more books than any other sport. In some bookstores, the golf books almost outnumber all the other sports books combined.

As an individual sport, golf is hard to beat. Tennis is a fine game, but you need an opponent to have a match. And most people don’t take a tennis vacation to play the awesome courts that some hotel in Hawaii have, because all courts are basically the same. In golf, there are no two holes exactly alike, although several courses have replica holes from other layouts. The fresh air and sunshine, combined with pleasant scenery and friends, seem to grab hold of a golfer’s soul to an extent far more than other sports do.

The golf teaching professional plays a large part in keeping the history and traditions of the game alive, and it’s imperative that a professional have great respect for these aspects if he or she is to be successful in the profession. While we are tasked with making a living through monetary means, it doesn’t mean that the pursuit of the dollar is first and foremost among those who impart golf instruction. No, it’s well known among most successful people that if you get into a business strictly for fame or fortune, you most likely won’t last long. Or if you do, you will wind up dreading the thought of going to work, and it won’t be long before customers and clients take notice.

Golf teaching professionals are fortunate to be able to impart the lessons that they do, but they often go above and beyond just teaching the mechanics of the game. A professional who is lucky enough to establish long-term relationships with his or her students often find that they have made a true friend in that person, and share parts of each other’s lives that they wouldn’t share with just anyone.

It used to be, a long time ago, that golf professionals were seen as just the hired help and not worthy to even enter the members’ clubhouse. They were relegated strictly to the pro shop and lesson tee, and the better playing professionals were able to make some extra cash by playing in tournaments and exhibitions. But even those professionals had to know their place, and that place wasn’t among the well-heeled membership that thought they were doing the pro a favor by paying his salary.

Today, teaching professionals are highly respected members of the golf com-munity – quite a change from the days of Harry Vardon. Once the public became aware of how valuable teaching and club professionals actually were, the door to the clubhouse, and other venues, opened wide. It behooves the modern professional to remember the past, honor the traditions of the game, and contribute to the well-being of the game through actions that are befitting the profession.
Jordan Spieth Angered By Autograph Seekers

Jordan Spieth Angered By Autograph Seekers

By Ben Bryant, MA USGTF Certified Golf Teaching Professional®, Tampa, Florida

In early February 2017, Jordan Spieth had a run-in with some rude autograph seekers after a practice round at Pebble Beach. When asked about the incident, Spieth said the “fans” were actually professional autograph seekers. He became irate, he says, when they dropped an “F-bomb” in front of several children after he refused to sign their memorabilia. This isn’t the first time Spieth has taken autograph sellers to task. In June 2016 during practice rounds for the U.S. Open, Spieth said during a press conference that he had refused to sign autographs for “eBayers” because they were “smooshing” kids out of the way.

Few people would begrudge Spieth for condemning child smooshing, but it does seem that professional autograph and memorabilia sellers are more and more active at golf tournaments. Some tournaments have begun setting up kids-only zones so players can interact with young fans without interference from adults looking to make a fast buck.

A quick glance at eBay and other collectable sales site shows why this is such a growing trend. Collectibles are big business. Sports collectibles in general is a multi-billion-dollar-a-year industry. A genuine Jordan Spieth signed golf ball, pin flag, program, etc., can sell for hundreds of dollars. The most sought-after name in golf has to be Tiger Woods. Signed items from his college days at Stanford can sell for thousands. Beyond golf, the most popular items are those signed by Michael Jordan, who is as popular now as when he was playing. NFL quarterbacks and big-name baseball players are also in high demand. Additionally, websites like rackrs.com and justcollecting.com have created large online communities where collectors can buy, sell, and trade their collections. Although the big sports for this hobby have historically been baseball, football and basketball, golf is steadily on the rise.

The very nature of golf tournaments themselves allows for fans to get up close and personal with their favorite athlete. Players are constantly moving through crowds and near galleries of fans, which creates a much more intimate experience than, say, an NFL football game, where fans generally have little opportunity for autographs.

So it’s little wonder that sellers have been showing up more and more at golf tournaments. Or maybe it’s because of the ever-growing demand for golf memorabilia. In 2011, a new record was set for the sale of a golf collectible. The green jacket worn by Bobby Jones at Augusta National sold at auction to an anonymous overseas buyer for $311,000. As long as collectors have that kind of cash to throw around, Spieth and the rest of today’s golf stars can expect to see a lot more professional autograph sellers pushing their way to the front of the crowd.

Learning Something New

By Cole Golden, WGTF Master Golf Teaching Professional

A month ago at the World Golf Teachers Cup at Boulder Creek Golf Club in sunny Las Vegas, a demo day was held before the tournament started.  Different teaching-aid manufacturers were in attendance to share the latest and greatest in technology to make improvements to one’s game.  Like most teaching professionals, we have our go-to training aids.  I spent almost two hours visiting with the reps of these training aids.

During my visits with each vendor, I continuously learned new things.  It made me laugh, because I always feel like we need to grow our skill set as teaching professionals, and an opportunity presented itself to help me do just that.  An even bigger benefit was that I noticed I wasn’t the only one.  Over half of the players in the tournament were listening and learning from these folks.  The dialog between our members was amazing.  Golf swing theory, ideas, and solutions to problems were abundant in every conversation.  When I returned home, I was extremely excited to show off the new training aids I had purchased, and share the knowledge I had learned with everyone from my wife to my children to my students.  My enthusiasm was contagious and it spread; business is even picking up because word is getting out on the success I’m having with these new tools.

This is an important fact to keep at the forefront of our minds:  as teaching professionals, we must keep learning . . . no different than college instructors, doctors or nurses.  There are so many ways to obtain knowledge: attending a demo day or the USGTF Masters class, visiting with other instructors, or reading books.  Our skills and our success depend on continuing education.  Would you prefer to go to a dentist who is up to speed on the latest and greatest technology, or one who has an antiquated practice?

As we come close to another wonderful year in the books, I challenge everyone to make it a goal to learn more this year. Continue to expand your skills and garner knowledge.  Take it one step further and share your ideas and the teaching aids you implement that make you more successful – both personally and professionally.  Happy learning!
Walk The Walk

Walk The Walk

By David Hill USGTF Master Golf Teaching Professional®, Sherbrooke, Quebec, Canada

Seldom do I discuss or write about any of my accomplishments in golf because firstly, they are few and far between, and secondly, no one really cares. This past winter, however, I took it upon myself to set a goal to qualify for the MSOP putting championship to be held in late October in Las Vegas.

Many have perhaps seen the promotional campaign for the MSOP (Major Series Of Putting) on Golf Channel in certain markets throughout the country. This article is not to promote MSOP, but since they are from my home town of Montreal, it offered a great opportunity to get the competitive juices flowing through season-long events, and ultimately their home base “Tour Championship” in which MSOP will be sending two players to Vegas to compete against players throughout North America.

This is no small potatoes, as there will be some serious cash on the line as competitors will putt in various televised events and formats on a custom-built Jack Nicklaus designed artificial green inside a temporary stadium with Brad Faxon as the ambassador.

As a full-time coach to young athletes competing professionally, in the NCAA and at the highest ranks of junior golf, I felt it necessary to step into the competitive arena once again as I haven’t done so in many years. With little time to work on my game, what easier way to re-acclimatize myself to the pressures of competitive golf than putting? I’ve documented in previous articles my issues with the yips, but have learned to override them. If I could get my way to Vegas, then I could really test those issues under an even higher level of scrutiny and pressure. This is the test. If you’re going to talk the talk as a professional coach, then you better be prepared to walk the walk. Turning the big “Five-O” later this year, I relish the idea of qualifying for the Senior European Tour within a couple of years.

This brings me to the true point of this article, and a question that must be asked: How important is it for a coach or teacher to compete? In the grand scheme of things, probably not very important at all, as our role is to help our golfers and competitive players play their best. If, however, you’ve never competed, I believe you have a duty to do so at least once in order to fully grasp the range of emotions golfers of all levels experience. Whether it is a newer golfer teeing it up on the first tee with two foursomes behind watching while waiting to tee off, or coming down the stretch in a tough battle for a championship with your heart beating and adrenaline flowing, these now become experiences you can relate with and pass onto your students.

With 18 holes to play on the green at the MSOP home base Tour Championship, my palms were sweating and heart rate was elevated, needing to not simply hold on but make some birds as my lead was only one. Hope to see some familiar faces in Vegas. See you in October. Bring it on!
The Putting Assessment

The Putting Assessment

By Bert Jones USGTF Certified Golf Teaching Professional® Loomis, California

Many have said that putting is nothing more than line and speed. If so, then we would see more players making their putts. Putting deserves more attention from teaching professionals to help their students understand that it is more than just line and speed.

Why should you place so much emphasis on putting?

Putting is statistically 50 percent of your score, providing that you have hit every green in regulation and two-putt. But let’s say you shoot 72 with 30putts, yielding 41.6 percent of strokes being putts. It is still a large percentage of the game, and that is why we need to be better at teaching and assessing our students.

Before you assess a player, ask some questions to better understand their expectations. The number one expectation I hear is that they want to avoid three-putts. A simple solution would be to get the ball closer to hole with their irons. However, we need to dive deeper to better understand what they really expect, and whether or not their expectations are realistic. Using the acronym SMART (which stands for specific, measureable, attainable, realistic and time-based) is a tool I use to set expectations. Questions are asked to pinpoint what the player expects.

Many players think that they should be making putts 75 percent of the time or greater in the range of 6-to-10 feet. This expectation is clearly unrealistic. In every instance, my students are amazed that, on average, tour players only make 50-to-60 percent of putts from six feet. In addition, tour players make 99 percent of putts from three feet. The statistics lay the foundation for expectation and goal setting.

Once you reach agreement on the SMART goal, it is time to move on to assessing the player. As you know, putting has four major components:1) the golf ball, 2) the putter, 3) the golf green, and of course, 4) the player. We need to assess each of these components to adequately understand what needs to change.

The golf ball – Not all golf balls react the same at impact. Some are soft and others produce a different sound when struck. The key is using the same ball every time to produce consistency.

The equipment (the putter) – First and foremost, I want to know if the player has ever been fitted for a putter. I explain that being fitted will not make them a great putter, but it will ensure that their equipment does not disadvantage them. There are eight items that I look for when evaluating and fitting a putter:

1) Length 2) Loft 3) Alignment lines 4) Grip size and type 5) Milled vs. inserts 6) Toe hang 7) Putter type: mallet, blade, etc. 8) MOI (moment of inertia)

The golf green (greens reading) – Most students do not understand greens reading, and do not have a fully developed pre- and post-shot putting routine. As a result, many fail under pressure. There are two major greens reading programs that take the guesswork out of greens reading, Aim Point and Vector Green Reading. Teaching a greens-reading process provides a methodical way to read greens. Your teachings should include a pre- and post-routine that includes breath control (i.e. Heart Math, www.Heartmath.com). These processes should be consistent every time you putt.

The player (setup, stroke path, impact, and speed control) – There are a multitude of ways to putt and get the ball in the hole. It is important to assess all four elements listed above. Here are three ways to assess a player: 1) LORD’s Test (based on the Titleist Performance Institute Golf Level Two), 2) Dave Pelz’s seven putting assessments, and 3) The Four Elements Putting Assessment, based on Eye line Golf. The assessments are similar, but offer different perspectives on grading.

LORD’s Assessment – grade students by giving them 1 to 5 points by putting from different angles and distances. Points are awarded thusly: correct side of the hole, right amount of break, aim point, starts on line, and good speed.

Dave Pelz Assessment – assesses seven areas of interest: 3-foot putts, 6-foot putts, makeable putts(10 to 20 feet), breaking putts (with at least six inches of break), intermediate putts (20 to 30 feet), long lag putts (35 feet or more), and three-putt avoidance. Details about the assessment can be extracted from the Pelz book titled Dave Pelz’s Putting Bible.

The Four Elements Putting Assessment – grades students A, B, C, D and X by having them complete 10 different putting tests. Details on how to administer the assessment can be found by visiting the Eye line Pro website, www.EyelineGolfcom. Measure everything; otherwise, you are guessing!