Editorial

18 May 2015 Corina Pelloni

MOTIVATION

Most people have heard the story about the “anonymous” survey that Sports Illustrated covered with some PGA Tour players. For those of you who haven’t, one of the questions asked to name the most overrated player on the PGA Tour. The top two players on the vote were Ricky Fowler and Ian Poulter. The results of the survey came out the Monday of the week prior to The Players championship. The media, being the media, took advantage of the situation and directed their questions on the topic to Fowler and Poulter. Of course, they also made sure to get input from the other players, as well. One reporter asked Fowler if he would use the results of the survey as motivation. Fowler said that he would, especially during the late holes of the tournament. Most of us watched on Sunday and saw Fowler make an unbelievable run on the back nine. He eventually won the tournament in a playoff. During his interview after the round, he again referenced turning the negative comments into motivation. All our students are motivated by something. It could be to beat a buddy, win the club championship, or to make it on the tour. As golf teaching professionals, we need to make sure we are asking our students what motivates them. Then in turn, use this information to help push them to achieving their goals.

6 May 2015 Corina Pelloni

POSTURE

Time away from the game is so good for the brain, from the working out aspect. The best thing for your golf is that the things you work on should always be posture related.  This is because the way we sit, stand, talk, and eat all reflect on how we are going to stand at the ball.  So, anything you do today reflects on tomorrow. The best posture in golf today is the one reflected by the number one player in the world.  Be very conscious of your posture when walking; walk like you have won five majors and are looking for more!  The workouts you do in the gym should not be golf related, but the biggest and the only thing that keeps anybody’s posture in perfect order, or strong, is the core.  So, think about what are the best things to work on.  There are thousands of exercises you can do, but never do them on a machine; do them using your whole body. Asking a professional trainer what are the best exercises for posture will also help.  Become a student of the swing; it is a great part of the journey to be the best that you can be.

22 Apr 2015 Corina Pelloni

THE IMPORTANCE OF THE SHORT GAME

As a golf coach and teacher, I will tell you that the best players, wherever you go, spend at least 2/3 of their practice time working on their short game, which is putting, chipping, and pitching.  In my 53 years playing this game, I have never witnessed a player who spends too much time on these areas.  To see improvement, golfers must be disciplined to work on their short game every time they practice. Coaches and teachers should always emphasize that the principles of the short game, putting, chipping and pitching are the same as in the full swing.  The only difference is that your setup changes as a reaction to the club design.  The game is easier for the kids if they can have one swing instead of a different swing for each club. Short Game Importance They need: *Sound grip (hold) *Good position *Ball position *Very relaxed I have learnt this from teaching and playing golf with all players, but for kids especially, you want to give them just enough information so they learn for themselves.  Trial and error is the greatest teacher, and the lesson is more meaningful and memorable if youngsters discover something on their own, rather than having their minds overloaded.

2 Apr 2015 Corina Pelloni

REGIONAL EVENTS

This past weekend, I had the pleasure of attending the Southwest Regional Championship at Ridgeview Ranch in Plano, Texas, hosted by Bruce Sims.  This was my first regional tournament and I hope not my last. Regional tournaments like this have a number of positive effects.  Prior to the tournament, I played a few rounds to prepare, which is never a bad thing.  Getting the competitive juices flowing this early in the season is a great start to the opening of our golf season in the Midwest.  My students are excited to hear that I’m playing in a tournament, which leads to great conversations with them about what they want to do with their game. Once there, I reconnected with some old friends.  Golf is an amazing game, and as teaching professionals, the bond we share is lifelong.  I have known some of the participants for over 15 years.  Listening to their successes in an open forum to talk about the business is a great way to learn new ideas about golf teaching while surrounded by a great, supportive atmosphere. I also met a few new members, which is such an exciting thing for me.  To see someone who has just joined the USGTF and their passion for teaching the wonderful game of golf is inspiring.  Or to meet a member who is just playing in their first tournament.  The people part of this organization is probably the highlight of tournaments for me. Between helping each other’s swing faults, to having dinner, to playing in competition, I would recommend to anyone who has the opportunity to attend our regional events and our US and World Cups to do so.  There is no better way to engage with other teaching professionals and help build your own skills.

1 Apr 2015 Corina Pelloni

NEW IDEAS FOR THE TEACHING PROFESSIONAL

Teaching golf has been done the same way for decades:  The pro offers 30- or 60-minutes lessons, along with a series of six lessons for a discount from the per-lesson price.  Go to any course in America today and there is a good chance you will see lessons being marketed in this manner. But what if there was a different way?  Can we come up with ways to give lessons that don’t necessarily involve the traditional model?  The innovative teacher would most resoundingly say “yes” to this.  Here are three ideas that can work for you: Lesson Memberships Many golf courses offer playing memberships, making it more economical for the frequent player to play golf, and lesson memberships can do the same for players seeking more than just an occasional lesson.  USGTF Master Golf Teaching Professional Jim Perez got his start this way, offering a three-month unlimited-lesson package for $99.  Over 200 people bought the package, so do the math:  Jim was able to put over $20,000 into his pocket in one fell swoop.  Even if you spread that out over a 3-month period, that still comes out to $6,667 per month – a good income no matter where you are.  In addition, Jim was able to sell individual lessons to people wanting more personal time. Lessons by the Minute Noted golf personality Peter Kessler is on record as saying the optimal lesson time is 10 minutes!  The pro gives the student one thing to work on and no more, and puts all the focus into that one thing.  When I conduct golf clinics, I’ve noticed a quick bit of instruction and a minute or two spent with that individual often work wonders.  Now, I know there are teachers out there who say, “I don’t give tips.  I have a lesson program.”  To me, tips are Band-Aids.  If the “tip” is a solid fundamental and what the student needs, then in effect it is a mini-lesson program. Offering lessons by the minute is a creative way to teach people the game.  Of course, you won’t be able to schedule any lessons while doing this and all your business will be walk-up business, but at a busy facility it might be worth a shot.  Students who might not be willing to pay the amount of a longer lesson might find it worthwhile to pay, say, $5 for the first minute and $1 per minute afterward.  And you will probably be surprised at how efficient and good you get teaching this way. Ongoing Golf Schools USGTF professionals Mike Stevens and Kathy Hester offer an innovative difference to the traditional golf school with On Target Golf Schools.  Instead of multiple days of lessons on consecutive days, Mike and Kathy offer multiple days spread out once a week.  This gives the students time to digest the lesson from the previous week, and some students are willing to invest in individual lessons between sessions.  The sessions are also convenient because they are held in the evenings after most people are finished with work. Summary The business model of golf often lacks from innovation, and the business of teaching golf can also fall victim to this.  Keep an open mind, find a way to fill a void, and you’ll separate yourself from others too afraid or not interested in trying something different.

11 Mar 2015 Corina Pelloni

SEEING THE FOREST FOR THE TREES

Bubba Watson has won two of the three previous Masters; Tiger Woods has not won the same tournament in 10 years. Bubba has never been coached or had a coach as far as we know; Tiger has been coached his entire life. Bubba’s style of play is exciting but is not consistent week in, week out. Tiger’s style of play was beyond exciting and expected. Not anymore. The unexpected is fast becoming the expected and theories abound as to why. A golfer of yesteryear once dug it out of the ground. According to him, he would have arrived at his high level of play 10 years earlier had the advent of a video camera been at his disposal. He was not coached per se, but was open to advice during his evolution as a player. Yet another golfer, known for his quirky style and even quirkier personality, paralleled this same approach. He dug it out of the ground and took advice from few, let a couple of idols. Tiger Woods has espoused the view of wanting to “own his swing,” according to him, “the way Ben Hogan and Moe Norman owned their swings.” I have always had an issue with this statement as it is erroneous by nature. The procurement of such a viewpoint is perhaps the reason for the slide in Tiger’s performance the last few years, and it does not hold him in good stead as he enters the twilight of his PGA Tour career. First and foremost, many golfers own and have owned their swings. Lee Trevino, Bruce Lietzke and George Knudson certainly come to mind, as does the club member who shoots 86-90 day-in and day-out like clockwork. Lietzke developed his patented fade as a teenager and never looked back. He seldom, if ever, practiced during his PGA Tour career, taking long sabbaticals from touring life to spend time with his family and enjoy his favorite pastime, fishing. When he did show up at tour stops, as he needed to make a living, his swing and game never failed him, with top-10 finishes and the occasional victory. None other than Payne Stewart was awed. Getting back to Bubba and Tiger, is it possible there is a happy medium between no coaching and being over-coached? Yes. My opinion is Tiger has been over-coached and has a difficult time seeing the forest for the trees. During the 2002 US Open at Bethpage, I noticed a small flaw in Tiger’s swing which wasn’t allowing him to post effectively on his left side through impact. Not long afterward, he mentioned to Butch Harmon he wanted to take it to another level, wanted to “own his swing.” Butch’s response was one of maintenance. At the time and in my opinion, Tiger needed to modify his setup, which in turn would save his knee. I believe Sean Foley made the appropriate setup change to accomplish this, but to be honest, Tiger’s swing experiments since 2002 have been simply that, and have done little in his quest for perfection. Coaching today is taking on the role of over-coaching in epidemic proportions. Quality versus quality must always be the rule of thumb.

6 Mar 2015 Corina Pelloni

RE-INVENTING GOLF

Watching a recent Golf Channel discussion group on the state of the game, the subject, as often does, came around to how to grow the sport. The ideas were thoughtful and sincere, with mentions of getting more juniors playing, getting behind things like 15-inch holes, foot golf and Top Golf. These are all fine and good, but I am amazed that no one ever brings up an area of the game that has shown steady growth for the past 15 years – hickory golf. That’s what we who play it reverently refer to it as. Twenty years ago, one tournament existed where men and women played with clubs that came to America or were produced in America from 1890 to 1930. It was part of the Golf Collectors annual meeting week. Today, you can travel the world and play in a hickory event almost every week of the year. More and more golfers – I say golfers, not dabblers – are discovering that hickory golf has relevant and valuable qualities that are disappearing from the game. So, why don’t we hear anything from the media, the USGA, the PGA, or the golf industry in general promoting this as a viable means of growing the game they are so concerned with? Could it be that manufacturers are controlling the game rather than serving it? Every year, technological changes attempt to make previous-model clubs and balls irrelevant. Sometimes, they don’t even wait a full year. Technical innovation feeds an insatiable appetite, they tell us, for stuff that creates distance beyond our wildest dreams. Then again, Jack thought the magic beans would make life so much better. If the keepers of the game continue to dance to the suppliers’ tune, we may wake up one day and find something we once loved unrecognizable. We don’t have to have huge expensive tracts of land requiring drives of 350 yards on golf courses that all look the same. Hickory golf offers players the opportunity to rediscover that hidden gem, an older, shorter course like Highland Park in Birmingham, where Bobby Jones won his first tournament. At 5,800 yards, you can get around it in three hours. Golf as an all-day adventure is not sustainable. That only adds to cost, time and difficulty, not things that will bring people back. Maybe at some point someone on the Golf Channel or the golf media will recognize that hickory golf is a viable way to expand the enjoyment of the game, and that golf played on a traditional course with hickory clubs is a challenging test for anyone of any age. One can only hope.

6 Mar 2015 Corina Pelloni

THE MARKET DEMANDS NEW STRATEGIES FOR OBTAINING INSTRUCTOR POSITIONS

The current global economic conditions we live in and the state of the golf economy require the aspiring golf teaching professional to adapt and use sound strategies in attempting to obtain a teaching position. The teacher should be trying to accomplish two goals with his/her strategies: The first goal is to make yourself valuable. In other words, show your potential new facility how you can generate revenue for them. The second goal is to establish yourself as a viable professional. To create a task list for the first goal, the professional should start with a sound business plan. Business plan websites and software programs are easily available and make the task of creating a sound, professional business plan easy. When writing a plan to be presented, steer clear of simply writing philosophy; include solid research instead. Do your homework on the facility, no matter what type of facility it is. Armed with key information about the facility and its teaching business, you can tailor your plan to fit that facility. Honestly, a large majority of courses, ranges and indoor ranges have so many aspects of their business to manage that planning how to generate more revenue from instruction is not a priority. Professionally presenting viable and imaginative ideas in a business plan format might be the key to getting you in the door. I can tell you, as someone who has hired many golf professionals over the course of 30 years, it is things such as a professional business plan that can make the difference. Identifying the market and having new and out-of-the-box ideas to attract new customers are what many facility managers and owners are looking for. How will your students translate into revenue for them? What sort of customer traffic will you generate? Do you have fresh ideas to get people into the game? People still love to hit a ball, especially a golf ball. How can you turn that fun and desire into new golfers and new revenue streams? Armed with a solid and impressive plan, you will have a great chance at obtaining that position. It could an employment position, an independent contractor position, or simply becoming a renter. One idea the professional should incorporate into the plan is to offer to utilize any existing professionals at the facility. For example, include in your plan a position for a junior clinic or camp assistant. This displays to the owner or manager that you are a team player and you want to work with the current staff an not be an adversary or cause negative issues that they have to deal with. The number one reason a golf course is hesitant to incorporate a teacher into their structure is the turmoil such a move will cause among the existing staff. Creating a professional, credible image should be the second goal. This goal should include wearing the appropriate clothing, presenting yourself professionally to the owner or manager, and establishing credibility as an expert in the game. Wear a suit and tie to every meeting you have at the facility. Make your shoes are new and shined. Present letters of recommendation and letters from your students bolstering your image as an above-average instructor. An even more effective tool can be a small portfolio covering your career and accomplishments, even if they are not golf-related. Next, never introduce yourself over the phone. I have seen that mistake made hundreds of times. Positions aren’t acquired over the phone in the golf business. Also, never show up at the facility in shorts or clothes that put you in a bad light. If you are seen as just another golfer, you lose any chance of securing the position. There are many positions and opportunities for competent instructors. We need teaching professionals with common business sense and savvy to fill the need for instruction that currently exists. Think through your strategy and make a good plan before you approach the facility, and you may open a door that otherwise wouldn’t be there.

3 Mar 2015 Corina Pelloni

Student Assessment: Key Ingredient In The Golf Teaching Recipe

Student Assessment Check List √ Previous golf experience √ Medical issues √ Body shape √ Motor coordination √ Flexibility √ Goal and objective Conducting a student assessment should be part of the first lesson and can be as simple as interviewing and observing the student. A lot of things can affect the way instructors teach and how the student learns. The more the instructor knows about a student gives the instructor the best chance to be successful with the instruction. It has been said many times that no two persons have like swings, and some of the reasons for that may be associated with items on the assessment checklist. Some items on the assessment checklist may interrelate, such as body style with coordination, flexibility, and coordination. Medical issues could certainly impact several of those areas, as well. It’s helpful if the instructor knows if the student possesses a positive or negative attitude, or if the student has goals to achieve with the lessons. The information gathered from the assessment can be a valuable tool for the instructor in developing the approach and methods used in conducting the lesson. The student assessment should be a must-be for lessons and is a good starting point. No more than 15 minutes is needed to conduct the assessment. Let the assessment flow using the checklist, and before you know it, it is complete. You may want to take notes to refer back to. Start the student assessment by obtaining the student’s golf experience. This will assist in determining the skill level of the student; it could be at the beginner, intermediate, or advanced levels. This background information, along with the other assessment criteria information, are used together to structure the lesson plan. Understanding the medical issues the student may have is high on the assessment list. Any medical issues would be unknown in most cases, unless they’re discussed together in the assessment. For example, the student could have limited range of motion in the shoulders and/or knees from injuries and surgeries. Being aware of the student’s medical issues will allow the instructor to design and adapt the lessons accordingly. One’s body shape has effects on body posture, which is an important aspect of the golf swing. Being overweight or underweight may cause changes in the human body’s shape as well as posture. This is why it’s important to evaluate this aspect, because the student’s body shape may or may not allow hip turn, desired spine angle in the swing setup, or a normal follow-through. However, instructors can develop and adapt golf swings for different body shapes, allowing students the opportunity to learn the game. Motor coordination is defined as the movement of parts together, the skillful and balanced movement of different parts – especially parts of the body – at the same time. There are some people that have shied away from golf because they think they are not coordinated. The common response is, “I can’t play golf; I’m not coordinated.” In some cases that may be true, but most people possess enough coordination and actually surprise themselves when they venture into lessons. This aspect can easily be assessed from observations from a few golf swings by the student. From this assessment, the instructor can reinforce to the student that the golf swing doesn’t have to be picture-perfect to play the game. This would a good time for an instructor’s demonstration of various unorthodox swing movements, while hitting the ball, to help prove that point. Touring pro Jim Furyk has done real well on tour with a swing that is somewhat unorthodox and matches no others. Instructors can use various drills to help develop the student’s balance and coordinated movements of the arms, hips and legs to get the club in a good backward swing position and forward follow-through. Every golfer wants to have a full golf swing. Flexibility allows a full range of motion within joints and muscles to execute the golf swing properly. Often, joint restrictions (i.e., tight muscles) in the lower back, hamstrings and shoulders cause the golfer to compensate within the golf swing. As with coordination, you can evaluate the student’s flexibility by having the student take a few easy swings with the golf club. Check the student’s rotary aspect of the swing and get feedback from the student as to where any stiffness may exist. As a result of the assessment, the instructor may suggest the student needs some golf stretching exercises to improve flexibility. The Internet is great resource where the student can get information on exercises to improve flexibility as it relates to the golf swing. Lastly, knowing what the student’s goal is will help the instructor design the lesson plans. The student’s goal may be to break 90 in one year, become a single-digit handicapper, or be able to play the game of golf. With goals there should be objectives discussed, such as improving chipping, making more putts, hitting the driver straighter and longer, etc. Having something to work for that is attainable is a win-win for the student and the instructor.

1 Mar 2015 Corina Pelloni

THE POWER OF POSITIVE

“Is the glass half full or half empty?”  This is a great question for golfers.  We know people who either complain about their golf game all the time or the golfer who always remains positive about their game even when things aren’t going well.  Which one has a better chance of being a good player?  Which player are you?  Which one do you teach your students? If you watched the Honda Classic, you witnessed Padraig Harrington playing some great and not-so-great golf on Sunday.  He didn’t have a great start, but he continued to grind on his game.  After the commentators quit talking about him, he rattled off four birdies in a row to get back at the top of the leaderboard.  Leading by one shot going into the very tough par three 17^th hole, Padraig hit the ball into the water.  It was the one place he could not miss, yet he did.  His double bogey put him one shot out of the lead. Lots of different things could happen to a golfer at this point.  They could lose their temper, they could go into deep depression mode, or they could do what Padraig did: stay positive and focused.  He knew that a birdie would get him into a playoff.  That’s exactly what Padraig did.  He made birdie on the par-five 18^th hole, forcing a playoff.  He won on the second playoff hole, which, ironically enough, happened to be the 17^th hole – the hole he made double bogey on less than 45 minutes earlier. Having a short memory is a good thing in golf.  Golf is a game of misses and you have to stay positive to play your best.  With free will, we have control over our thoughts and whether we want to remain positive or negative.  Once again, is the glass half full or half empty?  It’s up to you to decide and model for your students.